by Bostjan Spetic | Jan 7, 2016
Starting today, marketers can now access customizable reports in Zemanta. These reports will make it even easier to review key campaign metrics and make meaningful optimizations to improve ROI. Since the launch of the Zemanta platform, marketers have loved our...
by Bostjan Spetic | Dec 14, 2015
Like Dad always said, “Conversions Don’t Just Grow on Trees.” At Zemanta we know it’s critical for marketers to be able to understand the ROI of their content creation and media investment. To help marketers connect the dots between content and conversion we’re...
by Bostjan Spetic | Apr 14, 2015
We’re excited to announce that we’ve integrated with AdsNative, a new supply-side platform for Native Advertising. Zemanta clients are now able to purchase inventory programmatically on AdsNative’s slate of high quality publishers, in addition to the 20+ other supply...
by Bostjan Spetic | Feb 10, 2015
Original press release Adiant, owner of Adblade the largest content-style native advertising platform on the internet and the Adblade Exchange, and Zemanta, the leading native content demand-side platform (DSP), today announce the launch of their partnership and...
by Bostjan Spetic | Dec 16, 2014
In today’s results-driven world of digital marketing, campaign metrics such as clicks, impressions and CTR are important to track and evaluate, but ultimately fall short of providing insight into what actually happens after the click is made. Did the user bounce off...
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