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What programmatic advertising should learn from US elections

by | Nov 10, 2016

Collective failure of polling industry to predict the outcome in this presidential elections is shocking. A lot of money goes into methodology of collecting data and analyzing that data to predict outcomes. This is surprisingly similar to what is going on in online...

The problem of clickbait in related articles

by | Nov 3, 2016

NY Times published an article about a click-bait report from a non-profit called changeadvertising.org, which claims 26% of ads on top 100 online publications are deceiving, click-bait-y and predominantly from anonymous advertisers. It’s an increasingly controversial...