by Jerneja Lovenjak | Nov 25, 2020
Managing programmatic campaigns can be difficult. A lot of teams struggle to oversee multiple campaigns simultaneously, making campaign management overwhelming. We hear you, and we’ve certainly all been there before. To solve this challenge, we’ve developed Automation...
by Jerneja Lovenjak | Nov 23, 2020
For those of you not familiar with the Autopilot, it’s the core automation engine that powers your Zemanta campaigns. Autopilot automatically optimizes for the most optimal price possible to reach your specific goal, while hitting your daily budget. So instead of...
by Jerneja Lovenjak | Aug 4, 2020
The first half of the year has been all about uncertainty on so many levels. At Zemanta, our job is to help you make your life easier, and your campaigns more successful. Wondering how? Take a look at all the new features and capabilities our teams have been working...
by Jerneja Lovenjak | Jun 24, 2020
Looking to dive deeper into your campaign’s performance? Here at Zemanta, we are committed to helping marketers achieve the highest and best ROI for their advertising campaigns by giving them the best insights for their business. As part of this commitment, we...
by Jerneja Lovenjak | Dec 5, 2019
At Zemanta, we pride ourselves on transparency and the ability to provide our clients with tools that help them reach and target inventory that is most relevant to their campaigns. That is why we are happy to announce that we recently released a set of tools that...
by Jerneja Lovenjak | Oct 8, 2019
We’ve added a new reporting capability to the Zemanta dashboard that will make performance analysis even easier – view-through conversions! View-through conversion tracking enables you to have a more comprehensive understanding of which content ads, media...
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