Introducing Retargeting Ad Groups

Today we’re excited to announce Retargeting Ad Groups – a new feature in Zemanta that allows marketers to retarget their website visitors across Zemanta’s 100% programmatic native supply. Retargeting was originally introduced in display advertising almost a...

Introducing Infobox

We built Zemanta to serve people at every level of an organization. From CEOs who want to understand the customer journey to content creators eager to learn which articles resonate with their audience. One key user of the Zemanta platform is the campaign manager who...

Automate Campaign Setup with Default Settings

Marketers today are always stretched for time. Whether it’s internal meetings, building relationships with partners or creating fresh content, there’s only so much time in a day. With that in mind we’ve designed a new set of automated tools we’re calling Default...

Introducing Publisher View

Every day, marketers use Zemanta to promote their content to millions of people across the web. Each piece of content gives marketers the ability to foster meaningful relationships with their customers and identify insights to apply to their businesses. Historically...