by Bostjan Spetic | Apr 21, 2016
Today we’re proud to announce a significant update to the Zemanta platform with the release of Autopilot. This announcement is the culmination of a multi-year project by our engineering and data science organizations to give Zemanta customers intelligent automation...
by Bostjan Spetic | Apr 7, 2016
In January we announced the release of Publisher View, a comprehensive dashboard detailing all of the publisher domains in your content campaign. We combined key acquisition metrics for each publisher — media source, avg. CPC, clicks, impressions and CTR, plus...
by Bostjan Spetic | Apr 1, 2016
Today we’re excited to announce Retargeting Ad Groups – a new feature in Zemanta that allows marketers to retarget their website visitors across Zemanta’s 100% programmatic native supply. Retargeting was originally introduced in display advertising almost a...
by Bostjan Spetic | Mar 1, 2016
We built Zemanta to serve people at every level of an organization. From CEOs who want to understand the customer journey to content creators eager to learn which articles resonate with their audience. One key user of the Zemanta platform is the campaign manager who...
by Bostjan Spetic | Feb 3, 2016
Marketers today are always stretched for time. Whether it’s internal meetings, building relationships with partners or creating fresh content, there’s only so much time in a day. With that in mind we’ve designed a new set of automated tools we’re calling Default...
by Bostjan Spetic | Jan 19, 2016
Every day, marketers use Zemanta to promote their content to millions of people across the web. Each piece of content gives marketers the ability to foster meaningful relationships with their customers and identify insights to apply to their businesses. Historically...
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