Today we’re proud to announce a significant update to the Zemanta platform with the release of Autopilot. This announcement is the culmination of a multi-year project by our engineering and data science organizations to give Zemanta customers intelligent automation for their native advertising campaigns.
Set Campaign Goals & Targets
Since all successful native advertising campaigns start with specific business objectives, we completely redesigned the campaign creation workflow to help campaign managers clearly track progress against these goals. You can select from a wide range of goals and define custom metrics including cost-per-acquisition (CPA), max bounce rate, and time on site.
We’ve also added support for multiple campaign goals and the ability to set a “Primary” goal so Zemanta understands how to help you adjust CPC bids and allocate budget across networks.
Intelligent Campaign Automation
Once your campaign strategy is set it’s time to sit back, relax and let Autopilot take control. Autopilot has the ability to optimize CPC bids and budget allocation across networks towards your high-value objectives, allowing campaign managers to focus on strategy while automating routine daily tasks. With over 20 native advertising networks available in Zemanta, Autopilot ensures global scale and maximum efficiency across all your campaigns, ad groups and goals.
To help campaign managers generate insights and better execute their native advertising campaigns, we’ve added goal performance indicators into Zemanta. Now you can view all the metrics that matter most to your business and translate these insights into actions. Keep the rest of your team up-to-date with your campaign results with our customizable dashboard and report scheduling.
Autopilot and Campaign Goals are now available to all Zemanta customers globally. To learn more and get started visit our knowledge base or reach out to your account team to schedule a training session. If you’d like to learn more about how Zemanta can help you maximize the scale and efficiency of your content marketing campaigns, fill out the form below and one of our team members would be happy to give you a demo of the platform.