Zemanta Blog
The Latest Product Updates of 2020 (So Far)
The first half of the year has been all about uncertainty on so many levels. At Zemanta, our job is to help you make your life easier, and your campaigns more successful. Wondering how? Take a look at all the new features and capabilities our teams have been working...
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Introducing Placements: A New Level of Targeting & Reporting
Looking to dive deeper into your campaign's performance? Here at Zemanta, we are committed to helping marketers achieve the highest and best ROI for their advertising campaigns by giving them the best insights for their business. As part of this commitment, we...
read moreComplete guide to conversion campaigns
CPA campaigns can be a tough nut to crack! Don’t worry though, we got you covered. We’ve collected our top tips and tricks to help you tackle your next CPA campaign. To make things easier, we've collected all the information in a downloadable document that you can use...
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Target private marketplaces with Deal IDs
At Zemanta, we pride ourselves on transparency and the ability to provide our clients with tools that help them reach and target inventory that is most relevant to their campaigns. That is why we are happy to announce that we recently released a set of tools that...
read moreCrafting the perfect campaign
In programmatic advertising, we know the number of steps and parameters needed to set up a campaign can be overwhelming. That’s why we’ve created a list which covers all the components that are a crucial part of every campaign. We’ve also included some practical...
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View-through conversions: An improved way to track campaign performance.
We’ve added a new reporting capability to the Zemanta dashboard that will make performance analysis even easier - view-through conversions! View-through conversion tracking enables you to have a more comprehensive understanding of which content ads, media sources and...
read moreNew tools for campaign performance overview and optimisation
Spring is here and so are some awesome updates we are bringing to Zemanta One. Today we’d like to share improvements to our reporting and bid modifiers that we released recently. The improvements give you better overview of campaign performance and allow you to to...
read moreA New Way to Achieve Stronger Campaign Performance
As a marketer, your goal is to achieve maximum results, efficiently. At Zemanta, we’re continually building tools to help you meet this objective. That's why today, we’re excited to introduce campaign budget optimization, a new way to ensure you're making the most of...
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Introducing Inventory Planning
Zemanta platform is connected to over 30 SSPs and networks, giving our clients a chance to access the majority of existing native traffic. But when you add in targeting, you may not always have a clear grasp on what your reach will be. It might turn out that your...
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How Zemanta Avoided Fraudulent 301 Media Traffic
Three years ago (in November 2014) our anti-fraud efforts at Zemanta flagged a set of sites with statistics that were too good to be true — lots of pageviews, lots of clicks, and low CPC. But those same sites also had low engagement after the click and virtually no...
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