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Guest post by Julia Hutchison, Client Partner at Headstream, a digital content marketing agency.
With so many different channels of communication available, ensuring you are getting the right message to the right people, at the right time has never been more complex. I look at how and why you should invest time and energy in getting your web content strategies in place.
Marketers today are always stretched for time. Whether it’s internal meetings, building relationships with partners or creating fresh content, there’s only so much time in a day. With that in mind we’ve designed a new set of automated tools we’re calling Default Settings.
For most brands, marketing automation software has become a key component for lead generation and engagement with customers. These platforms automate standard marketing functions such as email, social media and landing page creation. Zemanta works in a similar fashion for paid content promotion. Why make hundreds of manual campaign adjustments when cutting-edge software can make those decisions based on your KPIs and media budget.
Every day, marketers use Zemanta to promote their content to millions of people across the web. Each piece of content gives marketers the ability to foster meaningful relationships with their customers and identify insights to apply to their businesses. Historically Zemanta has provided campaign reports at the article and network levels to help advertisers understand the impact of their content program. Today, we’re excited to take this one step further with the release of Publisher View, the newest addition to the Zemanta platform
Starting today, marketers can now access customizable reports in Zemanta. These reports will make it even easier to review key campaign metrics and make meaningful optimizations to improve ROI.
Since the launch of the Zemanta platform, marketers have loved our dedication to complete transparency and aggregated analytics. Customized reports take this one step further by giving users the ability to combine key metrics for Content Ads, Media Sources and Post-Click metrics — across varying levels of granularity — all in a single view! Reports can be downloaded immediately or scheduled so you have a copy in your inbox on a daily, weekly or monthly basis.
Like Dad always said, “Conversions Don’t Just Grow on Trees.”
At Zemanta we know it’s critical for marketers to be able to understand the ROI of their content creation and media investment. To help marketers connect the dots between content and conversion we’re launching Goals and Conversion Tracking, a measurement tool to properly track the activity that happens on your website as a result of someone clicking on your Content Ad.
We’re excited to announce that we’ve integrated with AdsNative, a new supply-side platform for Native Advertising. Zemanta clients are now able able to purchase inventory programmatically on AdsNative’s slate of high quality publishers, in addition to the 20+ other supply channels already available via the Zemanta DSP.