Fresh news & updates
How Zemanta Avoided Fraudulent 301 Media Traffic
Three years ago (in November 2014) our anti-fraud efforts at Zemanta flagged a set of sites with...
Outbrain acquires Zemanta
Zemanta is proud to announce it is getting acquired by Outbrain. The best native DSP is joining...
Updates to scheduled reports
We recently rebuilt scheduled reports from the ground up. Previous system was limited both in...
Zemanta is Outbrain’s only official DSP partner
As our CTO in charge of supply, Andraz put it:
“We’ve been one of the first to utilize Outbrain API and it is great to see Outbrain creating a whole ecosystem around it. Outbrain Partner Network is a well-rounded collection of services that marketer can use to amplify their content efforts efficiently and at scale.”
What programmatic advertising should learn from US elections
Collective failure of polling industry to predict the outcome in this presidential elections is shocking. A lot of money goes into methodology of collecting data and analyzing that data to predict outcomes. This is surprisingly similar to what is going on in online advertising tech lately.
The problem of clickbait in related articles
Some native ads are sub-par and intentionally misleading. The networks need to do a better job of not allowing these types of advertisements. Publishers are right to demand that from the networks. Agencies need to educate their clients rather than blindly chase click-through rates. But this is all a symptom of something else.