Fresh news & updates

Our blog

Zemanta is Outbrain’s only official DSP partner

As our CTO in charge of supply, Andraz put it:
“We’ve been one of the first to utilize Outbrain API and it is great to see Outbrain creating a whole ecosystem around it. Outbrain Partner Network is a well-rounded collection of services that marketer can use to amplify their content efforts efficiently and at scale.”

read more

What programmatic advertising should learn from US elections

Collective failure of polling industry to predict the outcome in this presidential elections is shocking. A lot of money goes into methodology of collecting data and analyzing that data to predict outcomes. This is surprisingly similar to what is going on in online advertising tech lately.

read more

The problem of clickbait in related articles

Some native ads are sub-par and intentionally misleading. The networks need to do a better job of not allowing these types of advertisements. Publishers are right to demand that from the networks. Agencies need to educate their clients rather than blindly chase click-through rates. But this is all a symptom of something else.

read more

Tapping Into Native Inventory from Google’s AdX

Our promise at Zemanta is to give brands access to the entire native landscape to promote and distribute their content. We make a point of evaluating and testing every network, and to date we’ve partnered with over 25 native, content discovery and social networks. 

Today we’d like announce a very special milestone. Zemanta is now directly integrated to the world’s largest ad exchange – Google’s DoubleClick Ad Exchange. Google recently expanded their native ad offering and we believe this will be a game changer for the development for the entire native advertising ecosystem.

read more