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New tools for campaign performance overview and optimisation

Spring is here and so are some awesome updates we are bringing to Zemanta One. Today we’d like to share improvements to our reporting and bid modifiers that we released recently. The improvements give you better overview of campaign performance and allow you to to...

Introducing Inventory Planning

Zemanta platform is connected to over 30 SSPs and networks, giving our clients a chance to access the majority of existing native traffic. But when you add in targeting, you may not always have a clear grasp on what your reach will be. It might turn out that your...

Updates to scheduled reports

We recently rebuilt scheduled reports from the ground up. Previous system was limited both in terms of maximum file size and complexity of report. With the changes in place you will be able to generate much more complex reports with practically unlimited amounts of...