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Complete guide to conversion campaigns

CPA campaigns can be a tough nut to crack! Don’t worry though, we got you covered. We’ve collected our top tips and tricks to help you tackle your next CPA campaign. To make things easier, we’ve collected all the information in a downloadable document that you...

Crafting the perfect campaign

In programmatic advertising, we know the number of steps and parameters needed to set up a campaign can be overwhelming. That’s why we’ve created a list which covers all the components that are a crucial part of every campaign. We’ve also included some practical...

Zemanta is Outbrain’s only official DSP partner

We are honored to be part of the very select group of preferred partners in the recently launched Outbrain Partner Network. Outbrain is arguably the best and largest content discovery network. It is an important part of many campaigns running on Zemanta’s media buying...

The problem of clickbait in related articles

NY Times published an article about a click-bait report from a non-profit called changeadvertising.org, which claims 26% of ads on top 100 online publications are deceiving, click-bait-y and predominantly from anonymous advertisers. It’s an increasingly controversial...

Q1 Native Advertising Benchmark Report

If you’re a content marketer, there’s a good chance you’re using paid distribution. But are you paying too much for your audience? Are you using the right networks? These are important questions to consider as you scale content distribution. You can test a...