by Jelena Jeknic | Dec 7, 2022
The festive season is here! Is your marketing playbook ready? If not, no worries, here are some tips to help you polish your digital advertising holiday campaigns. Holiday calendar for 2022 First things first – don’t forget this year’s special dates! Stay organized...
by Jelena Jeknic | Dec 1, 2022
You set up your Campaign in Zemanta and allocated the budget but the Campaign is not running. You ask yourself: Why? Account-level reasons for a Campaign not running Some of the reasons why a Campaign might not be running are on the Account level. The most common one...
by Dawn Chan | Oct 4, 2022
Being consumer-centric and privacy-first is not ‘New Era’ This year’s ATS event in Singapore – the first since the novel coronavirus – promised to be as novel, claiming to be about ’A New Era for Marketing & Advertising’. In my honest opinion, the organisers,...
by Luka Tezak | Sep 26, 2022
Do you spend a lot time building engaging creatives and planning sophisticated audience targeting strategies and still not getting the desired results? In many cases, even if you have the best content and targeting it may not be sufficient to meet or exceed your...
by Jelena Jeknic | Aug 1, 2022
Hello, fellow Marketers! Do you have your seatbelts fastened for yet another ride on a rollercoaster of economic decline? If not, let us give you a couple of tips to create the best digital advertising strategy during a downturn, and you’ll be in for a smoother...
by Jelena Jeknic | Jul 28, 2022
As the macroeconomic climate continues to be challenging and uncertain, we are facing yet another global downturn and many companies have already started or will soon start making changes to their budgets. During periods of fiscal stress, many marketers will be...
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