by Jelena Jeknic | Mar 21, 2022
Happy employees make happy clients! Zemanta is unique for many reasons. We take great pride in our product, our history, and our company’s culture. As we like to say: “We had a vision. We built it.” This statement goes beyond the innovative product we have. As the...
by Dawn Chan | Mar 10, 2022
Learnings from Ashton’s Programmatic Summits in Melbourne and Sydney I walked into the room filled with hundreds of industry professionals, nervous and excited to be attending a live, in-person event after 2 years of restrictions. Ashton’s Programmatic Summits did not...
by Mitja Godnic | Nov 22, 2021
What was old is new again? Contextual as a response to App Tracking Transparency With online users increasingly concerned about their privacy, and governments following the public debate, consumer technology is rationally shifting towards a less user-tracked future....
by Jelena Jeknic | Aug 17, 2021
2 At Zemanta, we are very proud to be verified by Publicis Media EMEA as their trusted partner. Publicis Media comprises five global brands: Starcom, Zenith, Spark Foundry, Blue 449, and Performics, all powered by digital-first, data-driven global practices that...
by Jelena Jeknic | Jul 5, 2021
4 Zemanta takes a well-deserved place on the prestige list of 2021 Programmatic Power Players, recognized as a fast-growing ad technology business and one of the top strategic partners in the media and advertising industry, especially for Programmatic Strategy and...
by Jelena Jeknic | May 3, 2021
1 What is cookieless advertising? Cookie rejection occurs when browsers either block a cookie or delete it after it has been placed. This hurts advertisers who rely on cookies for targeting and measurement. Without cookies, their path to conversion is obscured, which...
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