by Andraz Tor | Oct 18, 2017
Three years ago (in November 2014) our anti-fraud efforts at Zemanta flagged a set of sites with statistics that were too good to be true — lots of pageviews, lots of clicks, and low CPC. But those same sites also had low engagement after the click and virtually no...
by Zemanta | Jul 25, 2017
Zemanta is proud to announce it is getting acquired by Outbrain. The best native DSP is joining the best discovery, to carry online advertising into a new era without interruptive ads, and a business model that works for the publishers rather than against them....
by Bostjan Spetic | Sep 22, 2016
The below interview with Zemanta Product Marketing Manager Dillon Ferdinandi first appeared on Thalamus. For those of us that aren’t familiar with Zemanta, please tell us a little more on your offering and platform. We enable marketers — from Fortune 500 companies to...
by Bostjan Spetic | Sep 20, 2016
Update: Due to popular demand we will be holding another webinar on Thursday, October 13th at 1PM EST. Register now! Despite a huge surge in the adoption of native advertising, many media buyers still struggle to turn native into a scalable and predictable channel....
by Bostjan Spetic | Jun 23, 2016
Although digital marketing has only been around for two decades it’s always shifting. The shifts represent societal tastes and the evolving role of technology in everyday life. As digital marketing moves toward a more tailored approach, new advertising trends...
by Bostjan Spetic | Jun 14, 2016
An ad blocking application stops advertising from loading on the sites you visit. Due to this software, the advertising industry has lost a projected $22 billion in revenue so far. As fewer people view them, display and banner ads are becoming less...
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