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Zemanta is Outbrain’s only official DSP partner

by | Nov 15, 2016

We are honored to be part of the very select group of preferred partners in the recently launched Outbrain Partner Network. Outbrain is arguably the best and largest content discovery network. It is an important part of many campaigns running on Zemanta’s media buying...

New Paradigms Emerging in Digital Advertising

by | Jun 23, 2016

Although digital marketing has only been around for two decades it’s always shifting. The shifts represent societal tastes and the evolving role of technology in everyday life. As digital marketing moves toward a more tailored approach, new advertising trends...

8 Tips for Creating Clickable Content

by | Jun 21, 2016

Paying for content distribution can help you build an audience and connect with customers you may not have reached before. However, there is more to marketing success than getting your content on the right channels and platforms. In order for native advertising and...

Using Research in Your Content Marketing

by | Jun 7, 2016

Data shows that 44% of marketers use some form of research as part of their content program. This figure will only continue to rise over 2016. Why? Marketers are finding that original research can be a compelling subject for ongoing programs. How to Approach Research...

Getting Started with Native Advertising

by | Mar 24, 2016

Content marketing is a hot topic at conferences and in boardrooms across the country. Over 88% of B2B marketers have adopted content marketing and over 70% are creating more content year over year. As brands continue to invest in the creation process, quality content...