by Jerneja Lovenjak | Dec 5, 2019
At Zemanta, we pride ourselves on transparency and the ability to provide our clients with tools that help them reach and target inventory that is most relevant to their campaigns. That is why we are happy to announce that we recently released a set of tools that...
by Jerneja Lovenjak | Oct 9, 2019
In programmatic advertising, we know the number of steps and parameters needed to set up a campaign can be overwhelming. That’s why we’ve created a list which covers all the components that are a crucial part of every campaign. We’ve also included some practical...
by Jerneja Lovenjak | Oct 8, 2019
We’ve added a new reporting capability to the Zemanta dashboard that will make performance analysis even easier – view-through conversions! View-through conversion tracking enables you to have a more comprehensive understanding of which content ads, media...
by Mitja Godnic | Apr 8, 2019
Spring is here and so are some awesome updates we are bringing to Zemanta One. Today we’d like to share improvements to our reporting and bid modifiers that we released recently. The improvements give you better overview of campaign performance and allow you to to...
by Bostjan Spetic | May 17, 2018
As a marketer, your goal is to achieve maximum results, efficiently. At Zemanta, we’re continually building tools to help you meet this objective. That’s why today, we’re excited to introduce campaign budget optimization, a new way to ensure you’re making...
by Mitja Godnic | Nov 23, 2017
Zemanta platform is connected to over 30 SSPs and networks, giving our clients a chance to access the majority of existing native traffic. But when you add in targeting, you may not always have a clear grasp on what your reach will be. It might turn out that your...
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