Target private marketplaces with Deal IDs

Target private marketplaces with Deal IDs

by | Dec 5, 2019

At Zemanta, we pride ourselves on transparency and the ability to provide our clients with tools that help them reach and target inventory that is most relevant to their campaigns. That is why we are happy to announce that we recently released a set of tools that...

Crafting the perfect campaign

by | Oct 9, 2019

In programmatic advertising, we know the number of steps and parameters needed to set up a campaign can be overwhelming. That’s why we’ve created a list which covers all the components that are a crucial part of every campaign. We’ve also included some practical...

New tools for campaign performance overview and optimisation

by | Apr 8, 2019

Spring is here and so are some awesome updates we are bringing to Zemanta One. Today we’d like to share improvements to our reporting and bid modifiers that we released recently. The improvements give you better overview of campaign performance and allow you to to...

A New Way to Achieve Stronger Campaign Performance

by | May 17, 2018

As a marketer, your goal is to achieve maximum results, efficiently. At Zemanta, we’re continually building tools to help you meet this objective. That’s why today, we’re excited to introduce campaign budget optimization, a new way to ensure you’re making...

Introducing Inventory Planning

by | Nov 23, 2017

Zemanta platform is connected to over 30 SSPs and networks, giving our clients a chance to access the majority of existing native traffic. But when you add in targeting, you may not always have a clear grasp on what your reach will be. It might turn out that your...