by Bostjan Spetic | May 17, 2018
As a marketer, your goal is to achieve maximum results, efficiently. At Zemanta, we’re continually building tools to help you meet this objective. That’s why today, we’re excited to introduce campaign budget optimization, a new way to ensure you’re making...
by Mitja Godnic | Nov 23, 2017
Zemanta platform is connected to over 30 SSPs and networks, giving our clients a chance to access the majority of existing native traffic. But when you add in targeting, you may not always have a clear grasp on what your reach will be. It might turn out that your...
by Mitja Godnic | Apr 25, 2017
We recently rebuilt scheduled reports from the ground up. Previous system was limited both in terms of maximum file size and complexity of report. With the changes in place you will be able to generate much more complex reports with practically unlimited amounts of...
by Bostjan Spetic | Aug 23, 2016
Today, we are constantly bombarded with new technologies claiming to make our lives easier. This increase has raised the bar for companies across the marketing technology ecosystem. Marketers aren’t just looking for great design. We want sophisticated, user-friendly...
by Bostjan Spetic | Jun 8, 2016
If you spend enough time with your marketing team you’ll notice some common themes appear. Are we creating enough content? Are we reaching our ideal customers? One of the biggest challenges our customers grapple with is the need to generate insights. They want...
by Bostjan Spetic | Jun 1, 2016
Agencies play a critical role in the digital marketing ecosystem. Their cross-channel planning and campaign management expertise enable brands to reach new audiences and grow their businesses. At Zemanta, our goal is to provide agencies with sophisticated,...
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