Customized Reports Now Available in Zemanta

Starting today, marketers can now access customizable reports in Zemanta. These reports will make it even easier to review key campaign metrics and make meaningful optimizations to improve ROI. Since the launch of the Zemanta platform, marketers have loved our...

Announcing Goals & Conversion Tracking

Like Dad always said, “Conversions Don’t Just Grow on Trees.” At Zemanta we know it’s critical for marketers to be able to understand the ROI of their content creation and media investment. To help marketers connect the dots between content and conversion we’re...

Traffic Acquisition & Audience Metrics for Native Campaigns

In today’s results-driven world of digital marketing, campaign metrics such as clicks, impressions and CTR are important to track and evaluate, but ultimately fall short of providing insight into what actually happens after the click is made. Did the user bounce off...

Marketers Take the Driver’s Seat with Zemanta

For digital marketers who believe in the power of connecting brands and consumers through content discovery, it can be dizzying to simultaneously manage multiple campaigns across numerous networks and/or platforms. Zemanta’s Content DSP takes the complexity out of...