by Bostjan Spetic | Jan 7, 2016
Starting today, marketers can now access customizable reports in Zemanta. These reports will make it even easier to review key campaign metrics and make meaningful optimizations to improve ROI. Since the launch of the Zemanta platform, marketers have loved our...
by Bostjan Spetic | Dec 14, 2015
Like Dad always said, “Conversions Don’t Just Grow on Trees.” At Zemanta we know it’s critical for marketers to be able to understand the ROI of their content creation and media investment. To help marketers connect the dots between content and conversion we’re...
by Bostjan Spetic | Dec 16, 2014
In today’s results-driven world of digital marketing, campaign metrics such as clicks, impressions and CTR are important to track and evaluate, but ultimately fall short of providing insight into what actually happens after the click is made. Did the user bounce off...
by Bostjan Spetic | Oct 9, 2014
For digital marketers who believe in the power of connecting brands and consumers through content discovery, it can be dizzying to simultaneously manage multiple campaigns across numerous networks and/or platforms. Zemanta’s Content DSP takes the complexity out of...
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