Starting today, marketers can now access customizable reports in Zemanta. These reports will make it even easier to review key campaign metrics and make meaningful optimizations to improve ROI.
Since the launch of the Zemanta platform, marketers have loved our dedication to complete transparency and aggregated analytics. Customized reports take this one step further by giving users the ability to combine key metrics for Content Ads, Media Sources and Post-Click metrics — across varying levels of granularity — all in a single view! Reports can be downloaded immediately or scheduled so you have a copy in your inbox on a daily, weekly or monthly basis.
Let’s say a B2C marketer for a retail company wants to review the performance of their holiday season campaigns. With customized reports they can set their date range and simply select the “Export” option.
To schedule an on-going report, they would select ‘schedule’ and input the prefered granularity and frequency. Make sure to include emails of any team members who could also benefit from this report. Once submitted, the report is scheduled and Zemanta logs the history so you’ll always know who is viewing reports from your account.
Zemanta has no limits on the number of reports users can schedule or the number of recipients associated with any report.
Let us know what you think of the new customizable reports – we’d love to hear from you! If you’re new to Zemanta and would like to learn more about our platform or schedule a demo with one of our product specialists, please let us know in the form below. We’d love to help you kick start your content marketing programs in 2016!