Data-Driven Content Marketing: Introducing Content Insights in Zemanta

Bostjan Spetic
Jun 8, 2016

If you spend enough time with your marketing team you’ll notice some common themes appear. Are we creating enough content? Are we reaching our ideal customers? One of the biggest challenges our customers grapple with is the need to generate insights. They want to know if the content they are creating is contributing towards their business objectives.

Today, we’re excited to announce the launch of Content Insights.

Currently available to all customers, Content Insights opens a new window in the Zemanta dashboard. Now you can track how individual creatives are contributing towards your campaign goals. Content Insights provides easy-to-understand visualizations of the Best / Worst performing content across all your campaign ad groups.

Say goodbye to CSV files or pivot tables! Say goodbye to CSV files or pivot tables!

We developed Content Insights to help you complete the feedback loop. It’s challenging to grow your investment in content creation and distribution when you don’t know the drivers of success.

We call this Content Insights v1. It’s just the beginning but we couldn’t wait share! Soon we plan to add insights on keywords, URLs and images. Stay tuned for more updates!

Want a quick demo of content insights? Contact your customer success manager or request a demo today.

Written by

Bostjan Spetic

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