Hello, fellow Marketers! Do you have your seatbelts fastened for yet another ride on a rollercoaster of economic decline? If not, let us give you a couple of tips to create the best digital advertising strategy during a downturn, and you’ll be in for a smoother...

As the macroeconomic climate continues to be challenging and uncertain, we are facing yet another global downturn and many companies have already started or will soon start making changes to their budgets.  During periods of fiscal stress, many marketers will be...