by Bostjan Spetic | Apr 7, 2016
In January we announced the release of Publisher View, a comprehensive dashboard detailing all of the publisher domains in your content campaign. We combined key acquisition metrics for each publisher — media source, avg. CPC, clicks, impressions and CTR, plus...
by Bostjan Spetic | Apr 1, 2016
Today we’re excited to announce Retargeting Ad Groups – a new feature in Zemanta that allows marketers to retarget their website visitors across Zemanta’s 100% programmatic native supply. Retargeting was originally introduced in display advertising almost a...
by Bostjan Spetic | Mar 24, 2016
Content marketing is a hot topic at conferences and in boardrooms across the country. Over 88% of B2B marketers have adopted content marketing and over 70% are creating more content year over year. As brands continue to invest in the creation process, quality content...
by Bostjan Spetic | Mar 18, 2016
In 2016 more people are connecting to the Internet from their mobile devices than desktops. With this trend increasing more and more businesses are rushing to create and publish mobile-friendly content. Latest estimates show that there are four mobile devices for...
by Bostjan Spetic | Mar 15, 2016
Guest post by Sharon Tanton, Creative Director at Valuable Content, a content marketing agency and co-author of Valuable Content Marketing – How to Make Quality Content the Key to your Business Success. In the stampede to join the content rush, there’s a danger...
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