New Targeting options are now available

by | Feb 10, 2022

We have expanded our targeting offerings within the Zemanta dashboard. We are aware of how important it is for our clients to use advanced targeting capabilities to improve advertising performance across the customer acquisition lifecycle. While targeting is seen as a...

New Engagement Tracking is now available

by | Jan 19, 2022

Zemanta dashboard has an exciting update. We have completely redesigned our conversion tracking pipeline. We call it Engagement Tracking! Zemanta users can notice three new sections in the Zemanta dashboard: Engagement Tracking, Conversions, and Audiences. Zemanta...

A new addition to our Media Sources is Amazon UAM

by | Jan 17, 2022

We are happy to announce that we have released a new media source, Amazon UAM!  Ads, served within its network, have high purchase intent, better targeting, and therefore higher engagement rates. Amazon boasts a large network of publishers connecting via UAM and...

Checkbox to skip validation of the tracker is available

by | Dec 8, 2021

When adding third-party click and impression tracking parameters into creatives, reachability checks might sometimes fail due to validation servers being blocked. If Zemanta users are going to insert a tracker that fails the reachability check, an instant warning...

Zemanta Pixel Helper Chrome extension is now available

by | Nov 9, 2021

Zemanta pixel is our in-house solution for you to gather valuable behavioral data and information on user engagement. This code snippet loads the JS script which allows triggering HTTP requests to Zemanta’s redirector either on every page visit or by custom...

PubMatic is a new addition to our list of Media Sources

by | Nov 9, 2021

We have a new media source in the Zemanta dashboard: PubMatic!  PubMatic offers high-quality display inventory. By rigorously vetting publishers, they are promising a brand-safe environment for your ad campaigns. If you are a Zemanta user, you can take a closer look...