We have expanded our targeting offerings within the Zemanta dashboard.
We are aware of how important it is for our clients to use advanced targeting capabilities to improve advertising performance across the customer acquisition lifecycle. While targeting is seen as a way of increasing online user attention, it also improves other metrics down the funnel, like retention and monetization. It increases the likelihood that the right types of audiences will get to know your brand and make the right decisions.
This is why we have decided to make targeting options even more accessible within the Zemanta dashboard when setting up Ad Groups.
We are also introducing new targeting options.
Click here for detailed instructions on the new Targeting options.