Zemanta One (Z1) dashboard has an exciting update. We have completely redesigned our conversion tracking pipeline. We call it Engagement Tracking!
Z1 users can notice three new sections in the Z1 dashboard: Engagement Tracking, Conversions, and Audiences.
Zemanta Pixel for Better Performance Optimization
Define Conversion Definitions within the dashboard
The Conversions section in the Z1 is now the most important single-point for managing rules and conditions under which conversion attributions will apply and count when tracking user actions. Historically, by using image pixels, you would have needed to implement new image pixels for each user action you wanted to track. Now, setting up a conversion definition in the dashboard will do the job.
Audiences for custom retargeting
By creating audience pools users will keep a record of online users who have visited their websites and/or converted. The Zemanta Pixel lets them build first-party audiences. In this way, they can retarget users or, for example, exclude users from retargeting (when users complete the desired actions). We are also adding a new click ID parameter when tracking that puts online user privacy upfront without relying on a third-party cookie.
Click here for detailed instructions on the new Engagement Tracking.