We are happy to announce that we have released a new media source, Amazon UAM!
Ads, served within its network, have high purchase intent, better targeting, and therefore higher engagement rates. Amazon boasts a large network of publishers connecting via UAM and HeaderBidding. 71% of publishers now use Amazon’s header bidding technology.
Please note that currently, only display traffic is available, however, this media source supports native to display functionality as well. If you are a Z1 user, you can take a closer look at the Amazon UAM inventory here.