Optimized Image Cropping is live

by | Oct 30, 2022

We made small changes to how our image cropping works for Native and Video creatives. In our dropdown menu, we added a new option called Optimized, which automatically selects the best cropping strategy of the ad placement based on bid request. This allows even more...

New Automation Rule and Condition are available

by | Oct 30, 2022

We updated the Automation rules tool with a new rule. This rule allows you to increase or decrease your daily budget by a percentage value. You can read more about Automation Rules by heading to our help page. When using Automation Rules CPA to Goal CPA Ratio is...

Smart AdServer and PubNative have new names

by | Oct 30, 2022

We would like to inform you that our Media Source partners Smart AdServer and PubNative have rebranded to Equativ and Verve (respectively). The name change is also visible in the Zemanta dashboard and in our Inventory planner.

Zemanta Pixel is available in the GTM Template Gallery

by | Oct 20, 2022

We are happy to announce that the Zemanta Pixel has passed Google’s review process and is now available within the Google Tag Manager Community Template Gallery! You are now able to seamlessly and reliably implement the Zemanta Pixel into your digital assets without...

Maximize conversions or CPA bidding strategy is now live

by | Sep 26, 2022

We are happy to announce that we have changed the Zemanta Bidding and Budgets UI and added a new bidding strategy option called Maximize conversions. We encourage you to use automation to help you achieve your campaign goals. Let the Zemanta algorithm work for you and...

A new addition to our Media Sources is AdvLion

by | Jun 2, 2022

We are happy to announce that we have just added a new media source to our catalog, AdvLion! With this media source, you can get access to high-quality mobile in-app video supply that connects advertisers to a third of all smartphones globally. You can deliver ads in...