Using Research in Your Content Marketing

Data shows that 44% of marketers use some form of research as part of their content program. This figure will only continue to rise over 2016. Why? Marketers are finding that original research can be a compelling subject for ongoing programs. How to Approach Research...

New Agency Management Tools Available in Zemanta

Agencies play a critical role in the digital marketing ecosystem. Their cross-channel planning and campaign management expertise enable brands to reach new audiences and grow their businesses. At Zemanta, our goal is to provide agencies with sophisticated,...

Fighting Ad Fraud: One Impression At A Time

Digital advertising is riddled with fraud. It’s a well know fact. As an advertiser do you ever wonder what the industry is doing to fight it? At Zemanta, we’ve been working hard to prevent fraudulent traffic since day one. We’ve developed internal...

Introducing Retargeting Ad Groups

Today we’re excited to announce Retargeting Ad Groups – a new feature in Zemanta that allows marketers to retarget their website visitors across Zemanta’s 100% programmatic native supply. Retargeting was originally introduced in display advertising almost a...