by Bostjan Spetic | Jun 8, 2016
If you spend enough time with your marketing team you’ll notice some common themes appear. Are we creating enough content? Are we reaching our ideal customers? One of the biggest challenges our customers grapple with is the need to generate insights. They want...
by Bostjan Spetic | Jun 7, 2016
Data shows that 44% of marketers use some form of research as part of their content program. This figure will only continue to rise over 2016. Why? Marketers are finding that original research can be a compelling subject for ongoing programs. How to Approach Research...
by Bostjan Spetic | Jun 1, 2016
Agencies play a critical role in the digital marketing ecosystem. Their cross-channel planning and campaign management expertise enable brands to reach new audiences and grow their businesses. At Zemanta, our goal is to provide agencies with sophisticated,...
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