Bidding Insights – troubleshoot your campaigns

We have rolled out a red carpet for the new product feature: Bidding Insights.  What are Bidding Insights? Simply put, consider it as your own ad group troubleshooter! Bidding Insights help you understand what inventory you are potentially missing out on due to your...

New Media sources: popIn, AppNexus Display, StartApp

We are happy to let you know we have released new media sources: popIn Discovery, Start.io (StartApp), and AppNexus Display! popIn Discovery is the largest native ad platform in Japan, developed with the motto of increasing the value of web media and proving it. It is...

Expand campaign easily on native-to-display reach

You have spoken and we have listened and implemented the changes into the Zemanta dashboard so you can easily expand the reach of your campaigns. As a Zemanta marketer, you are now able to expand the campaign media source easily from native to display reach. There is...

Realtime Data for API users

We’re happy to let you know that after a 2 months test period, we’re giving our API users access to real-time data in the Zemanta dashboard.  Real-time data gives you the ability to immediately and continuously monitor and optimize your campaigns, as well as better...

Campaign type structure update (note for API users)

We have introduced a slightly changed campaign type structure.  There used to be 5 available campaign types. Three of those; Native Ad Campaign, Native Conversion Marketing, and Native Mobile App Advertising have been merged into one type: Native. Zemanta platform...