How Zemanta Avoided Fraudulent 301 Media Traffic

How Zemanta Avoided Fraudulent 301 Media Traffic

Three years ago (in November 2014) our anti-fraud efforts at Zemanta flagged a set of sites with statistics that were too good to be true — lots of pageviews, lots of clicks, and low CPC. But those same sites also had low engagement after the click and virtually no...
Outbrain acquires Zemanta

Outbrain acquires Zemanta

Zemanta is proud to announce it is getting acquired by Outbrain. The best native DSP is joining the best discovery, to carry online advertising into a new era without interruptive ads, and a business model that works for the publishers rather than against them....
Zemanta on the Content Advertising Revolution

Zemanta on the Content Advertising Revolution

The below interview with Zemanta Product Marketing Manager Dillon Ferdinandi first appeared on Thalamus. For those of us that aren’t familiar with Zemanta, please tell us a little more on your offering and platform. We enable marketers — from Fortune 500 companies to...
Native Advertising: The Answer to Ad Blocking

Native Advertising: The Answer to Ad Blocking

An ad blocking application stops advertising from loading on the sites you visit. Due to this software, the advertising industry has lost a projected $22 billion in revenue so far. As fewer people view them, display and banner ads are becoming less...