Zemanta on the Content Advertising Revolution

Zemanta on the Content Advertising Revolution

The below interview with Zemanta Product Marketing Manager Dillon Ferdinandi first appeared on Thalamus. For those of us that aren’t familiar with Zemanta, please tell us a little more on your offering and platform. We enable marketers — from Fortune 500 companies to...
Native Advertising: The Answer to Ad Blocking

Native Advertising: The Answer to Ad Blocking

An ad blocking application stops advertising from loading on the sites you visit. Due to this software, the advertising industry has lost a projected $22 billion in revenue so far. As fewer people view them, display and banner ads are becoming less...
Common Misconceptions About Native Advertising

Common Misconceptions About Native Advertising

At it’s core native is a type of advertising designed to match the form and function of the platform it appears. Since it’s start, native advertising has evolved over the last few years. Like all digital media trends, native has some misconceptions that...