Tapping the Social CEO: How One Restaurant Brand is Winning on Twitter
Did you know that roughly 50% of Americans see, read or hear about a tweet every single day?
When a Designer Joins a Startup: In the name of pixels
In most cases, visual design is an indication of quality. As a designer I always fight for having enough time to put pixels in the right place. But the right place seems so wrong lately.
25 Content Marketing Facts That Will Make You Seriously Consider Mobile
In most areas around the world, mobile is ubiquitous. Its adoption and use as the first screen is happening at a faster rate every day. That is why you, marketers, bloggers, and publishers, must make sure that you are not only adding emphasis on mobile, but making it one of your primary focuses.
20 Great Tweets from the AdNatively Conference
Yesterday, our team co-hosted (together with Lumatic) a half day conversation about the new frontier of native advertising in New York City. This event was jam-packed with inspiring speakers, great brand stories and a lot of questions. We’ve put together a list of the tweets coming out of the conference.
Comments Are Not a Measure of Your Blog’s Quality
Most likely you've read a lot of posts on how to know if your blog/website is producing quality content. Such posts list different measures that supposedly tell you if you're doing a good job.
Publishers’ Challenges: Content Marketing, Native Advertising and the Rise of Mobile
Publishers, you're faced with many challenges that can be solved by native advertising. Next Thursday, Fred Wilson (Union Square Ventures), Owen Thomas (ReadWrite), Troy Young (Hearst Digital) and others will take on some of the biggest issues related to this emerging market and discuss their experiences and perspectives.
How to Leverage Big Data from Intelligence Tools to Drive Traffic
(Big) data at the end of the day is just data. Its value is what you make of it and how you leverage it to optimize campaigns or reach a desired goal. Powering data for insights requires a strong understanding of what your end goals are, what data points could help you reach your end goals, and how to dissect and take action on the data to achieve your goals.
Jeff Reine Joins Zemanta as VP of Publisher & Corporate Development
Hi there! I'm Jeff Reine, and I'm pleased to announce that I am the brand spankin' new Vice President of Publisher & Corporate Development here at Zemanta. I'm charged with growing the already-500,000-publisher-strong Zemanta Network. Although we prefer "Family" over "Network."
This Is What Matters: 4 Pillars of Your Content Marketing Success
“Because as long as you have an internet connection, you can get as much mediocre content as you want,” says Randall Lane, Editor of Forbes Magazine. What is to be done? Should you give up? Panic?
A Step-by-step Guide to a Technical SEO Audit for Publishers
Search engine optimization (SEO) can be daunting. It doesn’t always follow our intuition for site building, and Google rarely gives a firm answer of what works and what doesn’t (and when they do, SEOs still tend to question it). What’s a publisher to do with all that uncertainty?
2 Unique Ways to Find Content Topics That Will Resonate Well With Your Readers
You must complete several steps efficiently and effectively in order to ensure that your readers are not only interested, but they also remain engaged and keep coming back for more. This post will focus on the first step - how to decide what topic you want to focus on and write about.
5 Most Popular Zemanta Posts from April You Should Read
At the end of every month, we give you a monthly list of the most popular posts on Zemanta blog. Just in case you missed them. So, what new posts attracted most readers in April 2013?
How to Develop Research as a Core Part of Your Content Marketing Strategy
Maybe more than anything else we’ve produced, our company’s research has been the most critical to growing our brand and gaining new customers.