As our CTO in charge of supply, Andraz put it:
“We’ve been one of the first to utilize Outbrain API and it is great to see Outbrain creating a whole ecosystem around it. Outbrain Partner Network is a well-rounded collection of services that marketer can use to amplify their content efforts efficiently and at scale.”
Collective failure of polling industry to predict the outcome in this presidential elections is shocking. A lot of money goes into methodology of collecting data and analyzing that data to predict outcomes. This is surprisingly similar to what is going on in online advertising tech lately.read more
Some native ads are sub-par and intentionally misleading. The networks need to do a better job of not allowing these types of advertisements. Publishers are right to demand that from the networks. Agencies need to educate their clients rather than blindly chase click-through rates. But this is all a symptom of something else.read more
Our promise at Zemanta is to give brands access to the entire native landscape to promote and distribute their content. We make a point of evaluating and testing every network, and to date we’ve partnered with over 25 native, content discovery and social networks.
Today we’d like announce a very special milestone. Zemanta One is now directly integrated to the world’s largest ad exchange – Google’s DoubleClick Ad Exchange. Google recently expanded their native ad offering and we believe this will be a game changer for the development for the entire native advertising ecosystem.read more
Despite a huge surge in the adoption of native advertising many media buyers still struggle to turn native into a scalable and predictable channel. Some brand executives still view content and native advertising as “just the latest trend.” Therefore, media buyers need to understand the tactics and marketing objectives that work best for native. At Zemanta we’ve experienced it all — let us help you scale and optimize your native advertising!read more
We have some big news to share — Sovrn has purchased our Editorial Assistant and Related Post applications! Our founders, Andraz Tori and Bostjan Spetic, would like to share a few thoughts with our community.
When we first started Zemanta in 2007 the idea of a personal writing assistant fascinated us. In 2016 it’s feels even more meaningful. Applications such as Siri, Cortana and Echo are driving human-computer interaction. Technology that can understand human language and help in one way or another are here, and we can safely say that Zemanta was on the forefront of that movement!read more
Today, we are constantly bombarded with new technologies claiming to make our lives easier. This increase has raised the bar for companies across the marketing technology ecosystem. Marketers aren’t just looking for great design. We want sophisticated, user-friendly tools. At Zemanta we believe great software can be easy to use, and at the same time, powerful enough 10x your efficiency and performance. The balance between simplicity and offering a feature-rich solution is what drives us to continuously re-think Zemanta One.read more
At Zemanta our mission is to connect marketers with every media network that enables content promotion. Over the past two and a half years we’ve helped marketers design campaigns using native. We tested, partners and integrated with over 25 premium networks and exchanges. This strategy has enabled clients to drive traffic and audience at scale. But native isn’t the only channel marketers use to promote and distribute content. Social is a critical part of almost every media strategy.read more
Although digital marketing has only been around for two decades it’s always shifting. The shifts represent societal tastes and the evolving role of technology in everyday life. As digital marketing moves toward a more tailored approach, new advertising trends are beginning to emerge.read more