Content Creation in Today’s World of Native Advertising - Webinar by Zemanta & Scripted

Banner ads no longer deliver the results they once did, and now brands are looking for new methods to drive theirbusinesses forward.

With consumers connected online more than ever, brands have to publish original, high quality content to spread the word about their products and services. Brands also need a cost effective and efficient way to amplify the content they create, as well as measure the success.

In this one hour webinar, you’ll learn:

  • How to use content ads to engage customers
  • Types of content that perform best with native advertising
  • How marketers can create and manage content ads at scales
  • And much, much more!

Register today with the Scripted team to save your seat for this webinar.

We look forward to seeing you!

About the Speakers:

Todd Sawicki, Zemanta CEO

Based in Seattle, Todd is Zemanta’s CEO. He’s a long time exec and founder for digital media startups who has a thing for the world of online advertising and publishing. Todd loves to play ice hockey and really hopes Seattle gets a proper hockey team.

Ryan Buckley, Co-Founder & Head of Partnerships

Ryan is Scripted’s Co-founder and Head of Partnerships. Ryan holds an MBA from the MIT Sloan School of Management and an MPP from the Harvard Kennedy School of Government. Still and always a Cal Bear, Ryan graduated from UC Berkeley with degrees in Economics and Environmental Sciences. He likes to dabble in PHP, Python, Rails, Quickbooks, and whatever else he needs to know to help run Scripted.

Zemanta Programming Challenge - The Solutions are In, the Jury is Out

After two months of hard work students have submitted their solutions of Zemanta programming challenge. We're glad to announce that we got 9 submissions that are now carefully examined by a jury composed of Matjaz Pancur of Faculty of Computer and Information science of University of Ljubljana,  and Dusan Omercevic, Tomaz Kovacic, and Jure Ham of Zemanta. The results will be announced this Thursday, June 5th at Zemanta offices. The event starts at 10am and it's open to the public, so if you're interested who will win iPad minis and a chance for a paid summer internship with Zemanta you're kindly invited to attend the event. The challenge required students to open source and publish their solutions. The solutions are:

1st challenge: distributed counters

Martin Ferlin - Igor Lalic - Blaz Kostanjsek -

2nd challenge: Distributed web page aggregation

Jernej Jerin - Anze Mikec - Igor Lalic -

3rd challenge: measuring actual usage of mobile web pages

Luka Prijatelj - Sasa Stafic - Jakob Kosir -

Zemanta how-to-blog-better guidelines

We at Zemanta like to think, you know, just like everybody else, that there are some good bloggers and some, well, not that good bloggers. Let's face it, some of them are horrible and everybody knows who they are. But it takes a lot of hard work & dedication to be a really good blogger, and probably the same amount of time spent to be the opposite of that. Most of us are lingering somewhere in the middle, trying to lean to the good, proper side. So we thought we should make a list of guidelines, advices, if you wish, on what to be careful about when creating new blog posts or what the general impression of your blog should feel like. Please don't get us wrong — write, record and publish what you wish, the sky is the limit, really, but in order to be a part of our Zemanta Editorial Network, here are a couple of leads you should comply with.

We cannot facilitate the following content:

  • racism, hate crimes, anti LGTB or other extreme religious or political views,
  • NSFW content (or porn, if you wish),
  • pills or sites selling similar pharmacology products,
  • illegal or non copyright cleared music, video, torrent or other download listings,
  • non-original content or 3rd party content (a.k.a. spam) — even if attribution is present, we cannot tolerate copy/pasted content with a minimum of own content added. Blog planets, aggregation sites or auto-generated content also falls into this category.

Unfortunately, we still cannot recommend:

  • non-English blogs,
  • Forex or similar trade exchange sites,
  • broken or inaccessible links, removed domains,
  • blogs whose last published content is ages old.

What else is a big no-no?

  • Excessive linking (especially to one site only),
  • excessive tagging (this is not the content we are looking for),
  • same content on multiple sites (nobody likes to read the same thing twice),
  • pay-per-post blogs (we can only recommend free content),
  • excessive commercialization (same content about one product is a no-go, but small businesses with original content is OK).

This is absolutely necessary for us to work with:

  • working RSS or Atom feed (preferably fully disclosed),
  • blog posts with minimum 300 characters (preferably your own),
  • use Zemanta, link out to related content, but be reasonable.

Categorization is by far not an easy task for us, since each one is unique in its own way, so we are really dedicated and harsh on ourselves when we're manually evaluating each blog. If you're not absolutely sure about a certain point I described above or if you wish to get any advices on your current content, hit us with your questions in the comments section below or send us an email at

Take care & enjoy your blogging!

Ready to publish?

Your text is polished and WordPress Related posts plugin is activated to take care of automatically adding related posts from your blog to your post. You're done and ready to publish, but are you really? Don't hit the Publish button just yet - take a look at the following checklist first and then publish like a pro.

Publish like a pro checklist

  1. Check your spelling and grammar, at least for the most obvious things. You don't want a random grammar nazi to pick on you, do you?
  2. Admit it, a beautiful quality image makes even mediocre post look better. You know that so you inserted this perfect image you found on Google.
  3. Are there any links in your post? Don't fear them, but don't abuse them either. Everybody hates spam, even the Penguin.
  4. Have you been inspired by posts from other bloggers and didn't link out to their posts? Of course you can link only to your own posts, but this is like taking photos on a unforgettable road trip with friends and ending up with tons of selfies - of you. Not convinced? Keep reading why hand picked posts are better.
  5. You probably already use search engine optimization. I 'd like to assume you're not one of those SEO spammers who think that keyword stuffing, cloaking and other black hat SEO tactics are totally acceptable. Any form of spam is bad - bad for the Internet and eventually bad for you. Sure, our plugin makes it easier for you to find relevant content, but at the end of the day it's up to you to decide whether something is relevant to your topic or not. Play it safe and read Beginner's guide to SEO and Google's SEO starting guide [PDF] before you do something stupid.

How did you do?

Automatic posts are nice, hand picked are better

We're quite sure that once you start using our plugin you'll be quite happy with related posts that are automagically added to your post after publishing. Awesome, isn't it?

I wonder though... do you really want to end up with something like this?

Automatically added related posts
Automatically added related posts

What about giving relevant exposure to other bloggers... to get exposure? You don't even have to give up on links to your own blog, but only if you are part of our network.

Manually picked related posts from around the web and your own blog
Manually picked related posts from around the web and your own blog

Check our guidelines if your blog fits into Zemanta blogging network. If you blog in English, you can find related posts from around the web below the editor and easily add them to your post.

Insert posts from around the web
Insert posts from around the web

One post, two posts, many posts, a habit

One post will not bring you a ton of readers, neither will two or three, but don't give up. If you keep up with publishing good content this might change.

One way to achieve consistency is to turn blogging into a habit. Do you know how long it takes to form a new habit? I didn't and now I learned that it doesn't happen over night. Two simple tips to help you with forming your blogging habit are:

  • build traction by blogging on consecutive days or
  • create a series of posts and schedule them.

I've installed WordPress Related Posts plugin, now what?


Want to attract readers to your blog? Provide them with something worth reading. Blogging is a process of endless researching and editing, because writing a good story takes time and effort, but don't overthink it.

Most bloggers have to deal with challenges of how to

  • create quality content,
  • create enough of it,
  • make it engaging!

While we can help you with the first two, we can do so much more about the last one by suggesting you interesting related content you can use to enrich your blog post.


Are you stuck? Need an idea for your next post?

Use plugin's search to explore related content by other bloggers from around the web. Get inspired.

Search with Related Posts plugin

Originality matters!

Stealing content from others (plagiarism is plain ol' stealing) won't get you a badge of honor, no matter how hard you try. Reposting content from others is cheating - even if you add attribution to original authors. Many services, including Technorati and Zemanta, consider such un-original repostings as poor quality content.

Next step: Ready to publish?

Startup crawl 2014

The 2nd Startup Crawl is taking place next Friday, on the 21st of March, in Ljubljana. Zemanta  proudly participates in it and is thus opening three time slots, each for up to 30 pre-registered attendees. We strongly encourage you to do so ASAP — over here! So... what's a Startup Crawl?

  • same as a pub crawl, except you don't have to pay for the booze,
  • you finally get to meet all those folks you wanted to and see if they really have a ping-pong table (and show 'em who's the boss!),
  • ask them awkward questions, receive discounts & freebies (and eat all their cookies),
  • spend a day out of office getting lost navigating through the sunny streets of Ljubljana (take your date!),
  • a really, really good opportunity to talk about ideas, problems along the way and gaining contacts for the future. It's an ideal ice-breaker!


I remember a couple of months ago, when the first Startup Crawl took place, it was a sunny autumn day in Ljubljana, most of my coworkers left the office earlier, leaving me all alone with loads of work behind my desk. And it was a Friday! What should one do?

Well, it wasn't such a hard decision after all, to be honest. The work wasn't imminent and I always wondered what that office called D-Labs upstairs was all about. 20 seconds later I was welcomed by drink (!) and although the office was pretty much empty (most of them were also crawling around the city), I got to learn what were their latest projects, where's their hidden stash of cookies (the secretary's got them locked!) and what's their WiFi password (•••••••••). All were equally interesting facts!

Next up Flaviar and DietPoint in Trnovo! Or should I say an afternoon aperitivo and free pizza? Lumu was third on my list, since their place was really close (it's Ljubljana after all) and I heard they were supposedly notoriously good for their ping-pong skills, which I have successfully proven as a false rumor. But they are really nice guys, give them your tobacco and they'll open their (business-oriented-)hearts.

Work is always much easier if you stir up your daily routine and go out for a crawl, talk with strangers and just relax a bit. When I finally got home that workload from earlier was done before I could pour myself another drink and I'm sure this next Friday is going to be the same. So you really should register now, mark you calendar as AVAILABLE that afternoon and see what's actually going on around in Ljubljana. You won't regret it, after all — we are already stacking up our supplies (interpret at will).

Again, slots are only available for those who register, so don't hesitate to do so until it's too late! Zemanta opened up three different time slots (app. from 14:00-20:00) for those who do-not-want / partially-want / yes-do-want escape from work early! Below is our registration form and the list of all open doors you can enter next Friday. Be there or be square!

Eventbrite Registration form

List of open Startup doors


Search Everything for WordPress Reborn, Now With Writing Helper

Every blog needs good search functionality. Visitors want to find content they desire, and the blogger needs to find their own posts when linking. Screen Shot 2014-02-28 at 9.34.56 AM

Search Everything is the most reliable and efficient search plugin for It extends WordPress' default search engine so that you can find more types of content. You can control which custom taxonomiesattachments, types of comments, etc. that the plugin should consider when searching, delivering personalized results.

Today we are proud to announce our first major update to Search Everything plugin, which gives bloggers advanced search functionality while they write.

The Search Everything writing helper enables you to link to what you’ve written in the past, has great SEO benefits, and is a powerful tool to keep visitors on your site longer. All you have to do to insert the link is click on the results, and a “vest pocket” will be added into your post where your cursor is.

Research Everything Writing Helper


When designing this feature, we were inspired by Research sidebar that Google added to Google Docs recently, and by our own Zemanta Editorial Assistant that has been recommending articles, links, images and tags to hundreds of thousands of bloggers since 2007. Editorial Assistant is used by top media companies like Forbes and VentureBeat, as well as numerous bloggers like yourself. By joining the Zemanta family, you are in good company.

What are you waiting for, give it a try! ;)

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