Publishers, you're faced with many challenges that can be solved by native advertising. Next Thursday, Fred Wilson (Union Square Ventures), Owen Thomas (ReadWrite), Troy Young (Hearst Digital) and others will take on some of the biggest issues related to this emerging market and discuss their experiences and perspectives.
In most areas around the world, mobile is ubiquitous. Its adoption and use as the first screen is happening at a faster rate every day. That is why you, marketers, bloggers, and publishers, must make sure that you are not only adding emphasis on mobile, but making it one of your primary focuses.
Search engine optimization (SEO) can be daunting. It doesn’t always follow our intuition for site building, and Google rarely gives a firm answer of what works and what doesn’t (and when they do, SEOs still tend to question it). What’s a publisher to do with all that uncertainty?
You've most likely read a lot of posts on how to know if your blog/website is producing quality content. Such posts list different measures that supposedly tell you if you're doing a good job.
(Big) data at the end of the day is just data. Its value is what you make of it and how you leverage it to optimize campaigns or reach a desired goal. Powering data for insights requires a strong understanding of what your end goals are, what data points could help you reach your end goals, and how to dissect and take action on the data to achieve your goals.
Hi there! I'm Jeff Reine, and I'm pleased to announce that I am the brand spankin' new Vice President of Publisher & Corporate Development here at Zemanta. I'm charged with growing the already-500,000-publisher-strong Zemanta Network. Although we prefer "Family" over "Network."
“Because as long as you have an internet connection, you can get as much mediocre content as you want,” says Randall Lane, Editor of Forbes Magazine. What is to be done? Should you give up? Panic?
You must complete several steps efficiently and effectively in order to ensure that your readers are not only interested, but they also remain engaged and keep coming back for more. This post will focus on the first step - how to decide what topic you want to focus on and write about.
At the end of every month, we give you a monthly list of the most popular posts on Zemanta blog. Just in case you missed them. So, what new posts attracted most readers in April 2013?
Maybe more than anything else we’ve produced, our company’s research has been the most critical to growing our brand and gaining new customers.
After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me.