Publishers, you're faced with many challenges that can be solved by native advertising. Next Thursday, Fred Wilson (Union Square Ventures), Owen Thomas (ReadWrite), Troy Young (Hearst Digital) and others will take on some of the biggest issues related to this emerging market and discuss their experiences and perspectives.
In most areas around the world, mobile is ubiquitous. Its adoption and use as the first screen is happening at a faster rate every day. That is why you, marketers, bloggers, and publishers, must make sure that you are not only adding emphasis on mobile, but making it one of your primary focuses.
Search engine optimization (SEO) can be daunting. It doesn’t always follow our intuition for site building, and Google rarely gives a firm answer of what works and what doesn’t (and when they do, SEOs still tend to question it). What’s a publisher to do with all that uncertainty?