Zemanta Blog

Introducing Inventory Planning

Zemanta platform is connected to over 30 SSPs and networks, giving our clients a chance to access the majority of existing native traffic. But when you add in targeting, you may not always have a clear grasp on what your reach will be. It might turn out that your...

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Outbrain acquires Zemanta

Zemanta is proud to announce it is getting acquired by Outbrain. The best native DSP is joining the best discovery, to carry online advertising into a new era without interruptive ads, and a business model that works for the publishers rather than against them....

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Updates to scheduled reports

We recently rebuilt scheduled reports from the ground up. Previous system was limited both in terms of maximum file size and complexity of report. With the changes in place you will be able to generate much more complex reports with practically unlimited amounts of...

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Tapping Into Native Inventory from Google’s AdX

Our promise at Zemanta is to give brands access to the entire native landscape to promote and distribute their content. We make a point of evaluating and testing every network, and to date we’ve partnered with over 25 native, content discovery and social networks. 

Today we’d like announce a very special milestone. Zemanta One is now directly integrated to the world’s largest ad exchange – Google’s DoubleClick Ad Exchange. Google recently expanded their native ad offering and we believe this will be a game changer for the development for the entire native advertising ecosystem.

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Upcoming Zemanta Webinar: Campaign Types for Content Promotion Success

Despite a huge surge in the adoption of native advertising many media buyers still struggle to turn native into a scalable and predictable channel. Some brand executives still view content and native advertising as “just the latest trend.” Therefore, media buyers need to understand the tactics and marketing objectives that work best for native. At Zemanta we’ve experienced it all — let us help you scale and optimize your native advertising!

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