Zemanta Blog

Outbrain acquires Zemanta

Zemanta is proud to announce it is getting acquired by Outbrain. The best native DSP is joining the best discovery, to carry online advertising into a new era without interruptive ads, and a business model that works for the publishers rather than against them....

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Updates to scheduled reports

We recently rebuilt scheduled reports from the ground up. Previous system was limited both in terms of maximum file size and complexity of report. With the changes in place you will be able to generate much more complex reports with practically unlimited amounts of...

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Tapping Into Native Inventory from Google’s AdX

Our promise at Zemanta is to give brands access to the entire native landscape to promote and distribute their content. We make a point of evaluating and testing every network, and to date we’ve partnered with over 25 native, content discovery and social networks. 

Today we’d like announce a very special milestone. Zemanta One is now directly integrated to the world’s largest ad exchange – Google’s DoubleClick Ad Exchange. Google recently expanded their native ad offering and we believe this will be a game changer for the development for the entire native advertising ecosystem.

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Upcoming Zemanta Webinar: Campaign Types for Content Promotion Success

Despite a huge surge in the adoption of native advertising many media buyers still struggle to turn native into a scalable and predictable channel. Some brand executives still view content and native advertising as “just the latest trend.” Therefore, media buyers need to understand the tactics and marketing objectives that work best for native. At Zemanta we’ve experienced it all — let us help you scale and optimize your native advertising!

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A New Chapter for the Zemanta Editorial Network

We have some big news to share — Sovrn has purchased our Editorial Assistant and Related Post applications! Our founders, Andraz Tori and Bostjan Spetic, would like to share a few thoughts with our community.

When we first started Zemanta in 2007 the idea of a personal writing assistant fascinated us. In 2016 it’s feels even more meaningful. Applications such as Siri, Cortana and Echo are driving human-computer interaction. Technology that can understand human language and help in one way or another are here, and we can safely say that Zemanta was on the forefront of that movement!

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Introducing a New Content Upload Workflow

Today, we are constantly bombarded with new technologies claiming to make our lives easier. This increase has raised the bar for companies across the marketing technology ecosystem. Marketers aren’t just looking for great design. We want sophisticated, user-friendly tools. At Zemanta we believe great software can be easy to use, and at the same time, powerful enough 10x your efficiency and performance. The balance between simplicity and offering a feature-rich solution is what drives us to continuously re-think Zemanta One.

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