Product Releases
New Targeting options are now available
We have expanded our targeting offerings within the Zemanta dashboard. We are aware of how important it is for our clients to use advanced targeting capabilities to improve advertising performance...
New Engagement Tracking is now available
Zemanta dashboard has an exciting update. We have completely redesigned our conversion tracking pipeline. We call it Engagement Tracking! Zemanta users can notice three new sections in the Zemanta...
A new addition to our Media Sources is Amazon UAM
We are happy to announce that we have released a new media source, Amazon UAM! Ads, served within its network, have high purchase intent, better targeting, and therefore higher engagement rates....
Checkbox to skip validation of the tracker is available
When adding third-party click and impression tracking parameters into creatives, reachability checks might sometimes fail due to validation servers being blocked. If Zemanta users are going to...
Zemanta Pixel Helper Chrome extension is now available
Zemanta pixel is our in-house solution for you to gather valuable behavioral data and information on user engagement. This code snippet loads the JS script which allows triggering HTTP requests to...
PubMatic is a new addition to our list of Media Sources
We have a new media source in the Zemanta dashboard: PubMatic! PubMatic offers high-quality display inventory. By rigorously vetting publishers, they are promising a brand-safe environment for your...
“I am continually impressed with Zemanta as they listen to users’ needs and regularly add intuitive, useful features to the platform. This helps my team save time running effective campaigns that yield results. Zemanta is one of the top performance-oriented programmatic platforms to be highly considered!”
– Sankara Narayanan · Operations Manager, KBR Digital NZ