Product Releases

We’re always striving to meet our user’s needs, by launching numerous innovative product features and updates shaped by your feedback and our knowledge. Below, we share with you some of our Zemanta platform information, together with helpful resources highlighting our updates and releases to help you superpower your programmatic advertising strategies.

Optimized Image Cropping is live

We made small changes to how our image cropping works for Native and Video creatives. In our dropdown menu, we added a new option called Optimized, which automatically selects the best cropping...

New Automation Rule and Condition are available

We updated the Automation rules tool with a new rule. This rule allows you to increase or decrease your daily budget by a percentage value. You can read more about Automation Rules by heading to our...

Smart AdServer and PubNative have new names

We would like to inform you that our Media Source partners Smart AdServer and PubNative have rebranded to Equativ and Verve (respectively). The name change is also visible in the Zemanta dashboard...

Zemanta Pixel is available in the GTM Template Gallery

We are happy to announce that the Zemanta Pixel has passed Google’s review process and is now available within the Google Tag Manager Community Template Gallery! You are now able to seamlessly and...

Maximize conversions or CPA bidding strategy is now live

We are happy to announce that we have changed the Zemanta Bidding and Budgets UI and added a new bidding strategy option called Maximize conversions. We encourage you to use automation to help you...

A new addition to our Media Sources is AdvLion

We are happy to announce that we have just added a new media source to our catalog, AdvLion! With this media source, you can get access to high-quality mobile in-app video supply that connects...

“I am continually impressed with Zemanta as they listen to users’ needs and regularly add intuitive, useful features to the platform. This helps my team save time running effective campaigns that yield results. Zemanta is one of the top performance-oriented programmatic platforms to be highly considered!”

– Sankara Narayanan · Operations Manager, KBR Digital NZ