We’re always striving to meet our user’s needs, by launching numerous innovative product features and updates shaped by your feedback and our knowledge. Below, we share with you some of our Zemanta One platform information, together with helpful resources highlighting our updates and releases to help you superpower your programmatic advertising strategies.
We have some good news for you. There are a couple of updates to the Zemanta One dashboard to help you save time and energy when using the platform.
Within account settings, you can now add the brand name, that will be placed in all creatives and served with ads where this is required by the publisher. You no longer need to add the brand name on the ad creative level. If you wish to change the brand name for a specific ad, you can still edit the brand name on the ad level and overwrite the account settings.
There is a new column in the grid on the campaign level, which allows you to quickly change the bid value (CPC or CPM) for each ad group. Within this column, you see your chosen bidding strategy and the bid value, which you can edit on the spot. In short, this column includes the same functionality as the max or target bid field (depending on the bidding strategy) available in the ad group settings (within the bidding and budgets section). You can still use ad group settings for this if you prefer, where you can also change the bidding type and strategy.
There is another small change in the exported reports – you now see additional three columns: bid (bidding value), bidding strategy, and bidding type.
For your convenience, we have introduced another new column in the grid (on the campaign level) that allows you to easily change the ad group daily budget. Again, you can still go to the ad group settings and make the edits there if you wish.
The bid and daily budget columns within the grid (like all editable grid elements) can’t be hidden.
Over the last years, Zemanta has brought many additional supply sources to its platform from worldwide recognized SSPs, ensuring you scale across native, video, and display channels.
This is particularly true when it comes to the Outbrain RTB media source. In an effort to give you better clarity on the Outbrain Native and Native to Display supplies you bid on, we’ve decided to merge several media sources under Outbrain RTB.
Now, MSN Premium Header Bidding, MSN via Media.net, Samsung, Outbrain Header Bidding, Outbrain Header Bidding Display, Opera, and OPA Display all sit under the Outbrain RTB media source. This gives you a better scale when bidding on Outbrain and the opportunity to seamlessly expand your Native campaigns on Native to Display inventory.
We have rolled out a red carpet for the new product feature: Bidding Insights.
What are Bidding Insights?
Simply put, consider it as your own ad group troubleshooter! Bidding Insights help you understand what inventory you are potentially missing out on due to your ad group settings. From targeting to frequency, budget, or pacing settings, Bidding Insights help you get the most out of the available bid requests.
How can I benefit from Bidding Insights?
With Bidding Insights, you can superpower your programmatic strategies and get the best results for your campaigns. Benefits include:
- Maximizing your win and budget-fill rates,
- Monitoring easily all ad group changes and their effects for the last 30 days to even better optimize the ad group settings,
- Getting ideas when creating new ad groups.
When to use Bidding Insights?
You can always use Bidding Insights to see if you are missing out on available inventory and to compare your ad group to other ad groups bidding on the same inventory. We especially recommend using this feature when:
- You want to troubleshoot your ad group,
- You are not maxing out your daily budget,
- You wish to fine-tune your ad group.
How to use Bidding Insights?
That’s easy! Just go to a specific ad group, look at the infobox on the top right, click the Bidding Insights et voila!
Learn more about Bidding Insights on our dedicated Help page.
We are happy to let you know we have released new media sources: popIn Discovery, Start.io (StartApp), and AppNexus Display!
- popIn Discovery is the largest native ad platform in Japan, developed with the motto of increasing the value of web media and proving it. It is introduced into more than 900 web media including newspapers, publishers, and news agencies. Formats supported are advertorials, videos, images and others. Check the inventory planning here.
- Start.io (formerly StartApp) has direct integration with one million mobile apps and provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviours, identify new opportunities and fuel strategic business decisions. You can take a closer look at their inventory here.
In addition to AppNexus, we have added AppNexus Display to our portfolio of media sources, so you can have even more display placements at your disposal. Check out our planning tool to take a closer look into the newly available inventory.
You have spoken and we have listened and implemented the changes into Zemanta dashboard so you can easily expand the reach of your campaigns.
As a Zemanta marketer you are now able to expand the campaign media source easily from native to display reach. There is a tick box within the Publishers & placements targeting in the ad group settings which says Have your native ads served within display placements. The box is preselected so that by default you are also running on display inventory in addition to traditional native placements. Below and next to the checkbox, we offer a brief explanation of what it means when this box is selected. The tick box will only be shown when you select Native campaign type. The checkbox is visible in both new ad group creation and existing ad groups.
For more clarity and additional information on display inventory for native campaigns, please check this Help page.
If you do not want your ad groups to run on any display placements, or if you have any questions, please reach out to your account manager.
We’re happy to let you know that after a 2 months test period, we’re giving our API users access to real-time data in the Zemanta One dashboard.
Real-time data gives you the ability to immediately and continuously monitor and optimize your campaigns, as well as better understand the effects that your campaign optimizations have on your performance. We also extended the maximum number of available entries, allowing you to access up to 1000 rows.
The release of real-time data includes total spend (margin and fees included), clicks, impressions, CTR, avg. CPM and avg. CPC on all levels (content, ad group, campaign or account). Please note that real-time data doesn’t support dimension level data for now (media sources, devices, publishers…); this is planned to be released in the upcoming months.
Get started now by visiting our real-time reporting resources here.
We have introduced a slightly changed campaign type structure.
There used to be 5 available campaign types. Three of those Native Ad Campaign, Native Conversion Marketing and Native Mobile App Advertising have been merged into one type: Native. Zemanta One platform with its AI technology optimizes toward marketer goals, whether this is for traffic, conversion or app install and there is no need to choose between those types. So, there are just 3 choices now: Native, Display and Video.
Note: Zemanta API users need to exchange the removed campaign types with the Native campaign type and adjust the actual naming. Reporting won’t be touched in any way. For more information please check the API documentation.