We’re always striving to meet our user’s needs, by launching numerous innovative product features and updates shaped by your feedback and our knowledge. Below, we share with you some of our Zemanta platform information, together with helpful resources highlighting our updates and releases to help you superpower your programmatic advertising strategies.
We have expanded our targeting offerings within the Zemanta dashboard.
We are aware of how important it is for our clients to use advanced targeting capabilities to improve advertising performance across the customer acquisition lifecycle. While targeting is seen as a way of increasing online user attention, it also improves other metrics down the funnel, like retention and monetization. It increases the likelihood that the right types of audiences will get to know your brand and make the right decisions.
This is why we have decided to make targeting options even more accessible within the Zemanta dashboard when setting up Ad Groups.
We are also introducing new targeting options.
Click here for detailed instructions on the new Targeting options.
Zemanta dashboard has an exciting update. We have completely redesigned our conversion tracking pipeline. We call it Engagement Tracking!
Zemanta users can notice three new sections in the Zemanta dashboard: Engagement Tracking, Conversions, and Audiences.
Zemanta Pixel for Better Performance Optimization
Define Conversion Definitions within the dashboard
The Conversions section in the Zemanta dashboard is now the most important single-point for managing rules and conditions under which conversion attributions will apply and count when tracking user actions. Historically, by using image pixels, you would have needed to implement new image pixels for each user action you wanted to track. Now, setting up a conversion definition in the dashboard will do the job.
Audiences for custom retargeting
By creating audience pools users will keep a record of online users who have visited their websites and/or converted. The Zemanta Pixel lets them build first-party audiences. In this way, they can retarget users or, for example, exclude users from retargeting (when users complete the desired actions). We are also adding a new click ID parameter when tracking that puts online user privacy upfront without relying on a third-party cookie.
Click here for detailed instructions on the new Engagement Tracking.
We are happy to announce that we have released a new media source, Amazon UAM!
Ads, served within its network, have high purchase intent, better targeting, and therefore higher engagement rates. Amazon boasts a large network of publishers connecting via UAM and HeaderBidding. 71% of publishers now use Amazon’s header bidding technology.
Please note that currently, only display traffic is available, however, this media source supports native to display functionality as well. If you are a Zemanta user, you can take a closer look at the Amazon UAM inventory here.
When adding third-party click and impression tracking parameters into creatives, reachability checks might sometimes fail due to validation servers being blocked. If Zemanta users are going to insert a tracker that fails the reachability check, an instant warning message will appear. If they are sure the tracker is reachable regardless of the message, they can decide to force skip the validation process by checking the box on the screenshot below.
Learn more on this Zemanta help page.
Zemanta pixel is our in-house solution for you to gather valuable behavioral data and information on user engagement. This code snippet loads the JS script which allows triggering HTTP requests to Zemanta’s redirector either on every page visit or by custom events.
Zemanta pixel should, therefore, fire flawlessly on every page visit of your website.
Zemanta Pixel Helper lets you easily test if the Zemanta pixel has been implemented correctly and firing on your website. Add the Zemanta Image Helper to your Chrome browser here.
We have a new media source in the Zemanta dashboard: PubMatic!
PubMatic offers high-quality display inventory. By rigorously vetting publishers, they are promising a brand-safe environment for your ad campaigns. If you are a Zemanta user, you can take a closer look at their inventory here.
We’re happy to let you know that we have a new Creatives review process in Zemanta!
You will find it all over your Zemanta dashboard:
- within the Creative Library grid,
- in the Creatives detailed view,
- on all the levels of the Creatives dimension,
- on the ad group level, and
- within the ad picker when adding creatives to the ad group.
Thanks to the new Creatives review system, all the creatives are submitted to be reviewed immediately after being uploaded to the library, which will allow you to prepare for campaign flights in advance.
You can find more information about the Creatives review process on our Help page.
A new media source, Verizon Media, has been added to our 40+ media partners list.
You can buy Verizon Media inventory through the Zemanta dashboard and run your ads on premium publishers such as Yahoo, AOL, and TechCrunch and premium partners such as MSN, Hearst Newspapers, Buzzfeed, Gannett, and many more.
This media source supports our unique native to display functionality, so you can have your native ads served within Verizon Media display placements. If you are a Zemanta user, you can take a closer look at their inventory here.
After a 2-month test period, we have given all the Zemanta users access to our new Creatives management system called Creative Library!
It enables you to upload creatives just once and then use them across all of your campaigns and ad groups.
The new Creatives management is completely replacing the old system with better workflows when adding, editing, exporting, and using your creatives. You can find the instructions on how to use Creative Library here.
We’re excited to let you know that we now have Real-time data mode available in the Zemanta dashboard.
Real-time data gives you the ability to immediately and continuously monitor and optimize your campaigns and ad groups, as well as better understand the effects that your campaign optimizations have on your performance.
The release of Real-time data includes total spend (margin and fees included), clicks, impressions, CTR, avg. CPM and avg. CPC on ad group and campaign levels.
On this help page, you will find more information about the Real-time data product feature release.