Product Releases

We’re always striving to meet our user’s needs, by launching numerous innovative product features and updates shaped by your feedback and our knowledge. Below, we share with you some of our Zemanta platform information, together with helpful resources highlighting our updates and releases to help you superpower your programmatic advertising strategies.

Location Targeting gets new features

We have updated Location Targeting with several features. They will help you streamline your Ad Group creation process and allow you to find out the estimated reach of a particular geographic...

A new addition to our Media Sources is Mintegral

We are happy to announce that we have added a new Media Source to our catalog, Mintegral! 💥 Mintegral is a global mobile advertising platform that gives you access to different mobile apps and...

Multiple Conversion Definitions on the Ad Group

We are happy to announce that the option to add multiple Conversion Definitions to an Ad Group is available in the Zemanta dashboard. Place your entire sales funnel (multiple Conversion Definitions)...

Optimized Image Cropping is live

We made small changes to how our image cropping works for Native and Video creatives. In our dropdown menu, we added a new option called Optimized, which automatically selects the best cropping...

New Automation Rule and Condition are available

We updated the Automation rules tool with a new rule. This rule allows you to increase or decrease your daily budget by a percentage value. You can read more about Automation Rules by heading to our...

Smart AdServer and PubNative have new names

We would like to inform you that our Media Source partners Smart AdServer and PubNative have rebranded to Equativ and Verve (respectively). The name change is also visible in the Zemanta dashboard...

“I am continually impressed with Zemanta as they listen to users’ needs and regularly add intuitive, useful features to the platform. This helps my team save time running effective campaigns that yield results. Zemanta is one of the top performance-oriented programmatic platforms to be highly considered!”

– Sankara Narayanan · Operations Manager, KBR Digital NZ