We’re always striving to meet our user’s needs, by launching numerous innovative product features and updates shaped by your feedback and our knowledge. Below, we share with you some of our Zemanta One platform information, together with helpful resources highlighting our updates and releases to help you superpower your programmatic advertising strategies.
You have spoken and we have listened and implemented the changes into Zemanta dashboard so you can easily expand the reach of your campaigns.
As a Zemanta marketer you are now able to expand the campaign media source easily from native to display reach. There is a tick box within the Publishers & placements targeting in the ad group settings which says Have your native ads served within display placements. The box is preselected so that by default you are also running on display inventory in addition to traditional native placements. Below and next to the checkbox, we offer a brief explanation of what it means when this box is selected. The tick box will only be shown when you select Native campaign type. The checkbox is visible in both new ad group creation and existing ad groups.
For more clarity and additional information on display inventory for native campaigns, please check this Help page.
If you do not want your ad groups to run on any display placements, or if you have any questions, please reach out to your account manager.
We’re happy to let you know that after a 2 months test period, we’re giving our API users access to real-time data in the Zemanta One dashboard.
Real-time data gives you the ability to immediately and continuously monitor and optimize your campaigns, as well as better understand the effects that your campaign optimizations have on your performance. We also extended the maximum number of available entries, allowing you to access up to 1000 rows.
The release of real-time data includes total spend (margin and fees included), clicks, impressions, CTR, avg. CPM and avg. CPC on all levels (content, ad group, campaign or account). Please note that real-time data doesn’t support dimension level data for now (media sources, devices, publishers…); this is planned to be released in the upcoming months.
Get started now by visiting our real-time reporting resources here.
We have introduced a slightly changed campaign type structure.
There used to be 5 available campaign types. Three of those Native Ad Campaign, Native Conversion Marketing and Native Mobile App Advertising have been merged into one type: Native. Zemanta One platform with its AI technology optimizes toward marketer goals, whether this is for traffic, conversion or app install and there is no need to choose between those types. So, there are just 3 choices now: Native, Display and Video.
Note: Zemanta API users need to exchange the removed campaign types with the Native campaign type and adjust the actual naming. Reporting won’t be touched in any way. For more information please check the API documentation.