We have some big news to share — Sovrn has purchased our Editorial Assistant and Related Post applications! Our founders, Andraz Tori and Bostjan Spetic, would like to share a few thoughts with our community.
When we first started Zemanta in 2007 the idea of a personal writing assistant fascinated us. In 2016 it’s feels even more meaningful. Applications such as Siri, Cortana and Echo are driving human-computer interaction. Technology that can understand human language and help in one way or another are here, and we can safely say that Zemanta was on the forefront of that movement!
Over the last few years Zemanta’s business has evolved. While we’ve always been content people, our technology has shifted from enabling content creators, to empowering marketers to connect with audiences through native advertising. We’ve built an all-in-one software suite to help marketers buy, manage and optimize content promotion. This renewed focus meant it was time to find a new home for Editorial Assistant, Related Content and our blogger community.
Today we can say we’ve found the perfect partner. Sovrn is an advocate and partner to independent publishers, representing more than 80,000 websites. Their tools and technology help publishers create content, understand their audience, engage with readers and make money. We couldn’t be more excited to see Editorial Network and Related content flourish under their guidance. Sovrn will be investing additional resources to enhance content quality as well as faster and simpler ways to add contextually relevant articles, photo and video to posts. If you’re an Editorial Assistant for Related Content user, this announcement means things will only get better.
What’s next for Zemanta? We are 100% committed to our vision for Zemanta One. Marketers need a scalable, predictable and efficient way to manage native advertising campaigns. We built Zemanta One to solve all of the challenges we’ve faced as marketers and content creators over the past decade. We’re excited for the road ahead!
Thank you to everyone for being on this journey with us! We wouldn’t be here without your support and feedback over the years.
– Andraz & Bostjan