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With 69% of all programmatic bid requests occurring on mobile devices, we are happy to announce that we have just added another media source to our catalog, AppLovin!

The AppLovin ad network is the leading mobile in-app RTB exchange, connecting buyers to more than 60,000 mobile apps on over 1.5 billion mobile devices globally. It supports all major ad formats and channels across native, display, and video. ALX also leverages all the features and inventory from the MoPub exchange, as MoPub is going to be deprecated at the end of March 2022.