Digital advertising is riddled with fraud. It's a well know fact. As an advertiser do you ever wonder what the industry is doing to fight it?
At Zemanta, we’ve been working hard to prevent fraudulent traffic since day one. We've developed internal anti-fraud tools, we thoroughly evaluate each new network before they see advertiser budgets, and we've partnered with Distil Networks to detect and block bots. But that still didn’t feel like enough.
Today we’re proud to announce a significant update to the Zemanta One platform with the release of Autopilot. This announcement is the culmination of a multi-year project by our engineering and data science organizations to give Zemanta One customers intelligent automation for their native advertising campaigns.
Since all successful native advertising campaigns start with specific business objectives, we completely redesigned the campaign creation workflow to help campaign managers clearly track progress against these goals. You can select from a wide range of goals and define custom metrics including cost-per-acquisition (CPA), max bounce rate, and time on site.
In January we announced the release of Publisher View, a comprehensive report detailing all of the publisher domains in your content campaign. We combined key acquisition metrics for each publisher -- media source, avg. CPC, clicks, impressions and CTR, plus the ability to blacklist -- making Publisher View the first of its kind for native advertising. Today, we’re excited to take this one step further with our latest enhancements: the addition of post-click engagement and conversion metrics.
Today we’re excited to announce Retargeting Ad Groups a new feature in Zemanta One that allows marketers to retarget their website visitors across Zemanta’s 100% programmatic native supply.
Retargeting or Remarketing was originally introduced in AdWords almost a decade ago. Over time the ability to retarget customers has expanded beyond search to display, video and social. With Zemanta One marketers can now extend these tactics to their content marketing campaigns too.
Even great content needs a boost to reach the masses and the best way to reach customers is with a paid media program that is aligned to your content marketing strategy. At Zemanta, we work with brands to accelerate learning and increase the effectiveness of their content campaigns. Below are 4 elements we’ve found in all successful campaigns:
At Zemanta we're excited that today IAB has released the standard for trafficking native ads. We are proud to have helped refine The Dynamic Native Ads API 1.1 along with numerous other industry players.
The new standard brings order into the chaos of ad formats and form factors that is currently the native advertising. Agreeing on standard lengths of headlines (25, 90, 140 characters) and image sizes will make native ads much more appealing to brand marketers.
In 2016 more people are connecting to the Internet from their mobile devices than desktops. With this trend increasing more and more businesses are rushing to create and publish mobile-friendly content.
Latest estimates show that there are four mobile devices for every laptop or computer. Also, people always carry their mobile devices with them wherever they are unlike laptops or desktops. The mobile trend has given rise to information snacking where people are consuming content via their mobile phones in their spare time and people want bite-sized information as quickly as possible.
In the stampede to join the content rush, there’s a danger that the quality slips. So how do you ensure that you are producing valuable content in 2016?
There is no way you have missed the revolution that is content marketing. More fashionable and as ubiquitous as a Leopard Print Onesie – content marketing is the strategy that everyone everywhere is wearing.
Today, more and more companies realized the value of creating and sharing unique content across the web as a way of attracting and converting new customers and building their businesses. Pages and pages of new copy, blogs, videos, infographics, and ebooks are produced every day. Some of it is brilliant – most of it isn’t, and it’s certainly not all getting the results its creators hoped for.
Sure, you know about content marketing—but do you really know about content marketing?
Do you think content marketing is the same as blogging, for example? (It’s not.) Does launching a content marketing strategy seem either too easy or too hard? (It shouldn’t.) The truth is, most companies today are still a little fuzzy on what exactly content marketing means.
So to help you clarify your understanding, here’s a look at four of the most common content marketing misunderstandings!
We built Zemanta One to serve people at every level of an organization. From CEOs who want to understand the customer journey to content creators eager to learn which articles resonate with their audience.
One key user of the Zemanta One platform is the campaign manager who oversees the campaign setup, execution and measurement process. Often campaign managers need to track several metrics to make decisions in real-time. With that in mind we’ve created Infobox -- the newest addition to Zemanta One -- to combine all of your critical campaign data and settings into a single, aggregated view.