Programmatic
Ad Technology
Built for
Engagement

Who We Are

Zemanta is the world’s first multi-channel demand-side platform built for post-click behavior optimization.

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Zemanta is built entirely around the idea of helping advertisers generate engagement – whether visits, views, leads, or conversions – all from their programmatic advertising campaigns.

We exist to fundamentally improve the overall online advertising experience in ways that make consumers truly want to interact with advertising.

What We Do

Zemanta helps advertisers break through the fundamentally-flawed reach and frequency metrics by determining which placements and creatives lead to the right users engaging with their ads and websites.
 

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This unique approach offers advertisers the opportunity to capture true consumer engagement and return on ad spend.

Through advanced AI and automation, Zemanta One empowers brands and agencies to buy advertising that is optimized for post-click engagement, making the most of every advertising dollar spent across display, video and native placements on the web.

What Sets Us Apart

We incorporate your web analytics data into Zemanta’s platform, its automated campaign management and bidder. Unlike other DSPs, we offer seamless Google Analytics and Adobe integration.

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Zemanta allows you to bid using goals like Cost per Minute on Site (Time on Site).

Zemanta was originally built on a foundation of context and semantics – not cookies and audience targeting. So, Zemanta can target audiences and impressions like other DSPs, but as the world moves away from those approaches we are positioned to help advertisers survive and thrive. Zemanta’s unique background in semantic analysis and approach to bidding & optimizing campaigns provides for an even bigger advantage for advertisers leveraging our platform.

Programmatic Ad Technology Built for Engagement

Trusted by Brands & Agencies

Worldwide

Go Beyond the CPM

Platform

Zemanta’s self-serve programmatic advertising management platform – Zemanta One – is a straightforward yet powerful answer to the complexity of today’s digital media buying. It allows brands and agencies to centralize all their digital media buying and adapt their creatives from one single platform across native, video and display on multiple devices.

Zemanta One offers some of the most advanced features in the industry to empower you and your teams to deliver successful end-to-end programmatic campaigns.

Our advanced AI and automation features accurately predict your CTR to minimize CPC, enabling you to acquire traffic in the most cost-effective way possible.

0.39%

Avg. CTR

$ 0.14

Avg. CPC

$ 0.49

Avg. CPM

50 billion

Daily Auctions

Reach. Engage. Convert.

Omnichannel

Native

Leverage the power of Native Advertising with a targeted, non-interruptive and highly engaging ad experience across more than 50 native ad exchanges.

Display

Add a performance layer to your Display strategy by going beyond reach and frequency. Get your Display ads in front of engaged customers ready to take action.

Video

Maximize awareness and strengthen your brand identity by reaching attentive and qualified customers with eye-catching and immersive Video ads.

Access the World’s Most Premium Publishers & SSPs

Supply Partners

With direct access to 50+ native, video and display networks across all devices, Zemanta offers unparalleled scale on the world’s most premium publishers and SSPs.

Blog Posts & Updates

Latest news

What Advertisers Need To Know about App Tracking Transparency

What was old is new again? Contextual as a response to App Tracking Transparency With online users increasingly concerned about their privacy, and governments following the public debate, consumer technology is rationally shifting towards a less user-tracked future....

Zemanta is a Proud Verified Partner for Publicis EMEA

At Zemanta, we are very proud to be verified by Publicis Media EMEA as their trusted partner. ‍Publicis Media comprises five global brands: Starcom, Zenith, Spark Foundry, Blue 449, and Performics, all powered by digital-first, data-driven global practices that...

Zemanta Named 2021 Programmatic Power Player by AdExchanger

Zemanta takes a well-deserved place on the prestige list of 2021 Programmatic Power Players, recognized as a fast-growing ad technology business and one of the top strategic partners in the media and advertising industry, especially for Programmatic Strategy and...

Case Studies

Success stories …

Insurance

Client Case Study

Macif Drives 46%
Greater Engagement
with Zemanta

Technology

Client Case Study

Cabify Increases App Downloads by 50% with Zemanta

News Publisher

Client Case Study

Zemanta reaches
highest user retention
for Verizon Media