Who We Are
Zemanta is the world’s first multi-channel demand-side platform built for post-click behavior optimization.
Zemanta is built entirely around the idea of helping advertisers generate engagement – whether visits, views, leads, or conversions – all from their programmatic advertising campaigns.
We exist to fundamentally improve the overall online advertising experience in ways that make consumers truly want to interact with advertising.
What We Do
Zemanta helps advertisers break through the fundamentally-flawed reach and frequency metrics by determining which placements and creatives lead to the right users engaging with their ads and websites.
This unique approach offers advertisers the opportunity to capture true consumer engagement and return on ad spend.
Through advanced AI and automation, Zemanta One empowers brands and agencies to buy advertising that is optimized for post-click engagement, making the most of every advertising dollar spent across display, video and native placements on the web.
What Sets Us Apart
We incorporate your web analytics data into Zemanta’s platform, its automated campaign management and bidder. Unlike other DSPs, we offer seamless Google Analytics and Adobe integration.
Zemanta allows you to bid using goals like Cost per Minute on Site (Time on Site).
Zemanta was originally built on a foundation of context and semantics – not cookies and audience targeting. So, Zemanta can target audiences and impressions like other DSPs, but as the world moves away from those approaches we are positioned to help advertisers survive and thrive. Zemanta’s unique background in semantic analysis and approach to bidding & optimizing campaigns provides for an even bigger advantage for advertisers leveraging our platform.
Trusted by Brands & Agencies
Go Beyond the CPM
Zemanta’s self-serve programmatic advertising management platform – Zemanta One – is a straightforward yet powerful answer to the complexity of today’s digital media buying. It allows brands and agencies to centralize all their digital media buying and adapt their creatives from one single platform across native, video and display on multiple devices.
Zemanta One offers some of the most advanced features in the industry to empower you and your teams to deliver successful end-to-end programmatic campaigns.
Our advanced AI and automation features accurately predict your CTR to minimize CPC, enabling you to acquire traffic in the most cost-effective way possible.
Reach. Engage. Convert.
Leverage the power of Native Advertising with a targeted, non-interruptive and highly engaging ad experience across more than 50 native ad exchanges.
Add a performance layer to your Display strategy by going beyond reach and frequency. Get your Display ads in front of engaged customers ready to take action.
Maximize awareness and strengthen your brand identity by reaching attentive and qualified customers with eye-catching and immersive Video ads.
Access the World’s Most Premium Publishers & SSPs
With direct access to 50+ native, video and display networks across all devices, Zemanta offers unparalleled scale on the world’s most premium publishers and SSPs.
Blog Posts & Updates
Zemanta takes a well-deserved place on the prestige list of 2021 Programmatic Power Players, recognized as a fast-growing ad technology business and one of the top strategic partners in the media and advertising industry, especially for Programmatic Strategy and...
What is cookieless advertising? Cookie rejection occurs when browsers either block a cookie or delete it after it has been placed. This hurts advertisers who rely on cookies for targeting and measurement. Without cookies, their path to conversion is obscured, which...
Looking back at 2020, the words "unexpected" and "unpredictable" come to mind – and no less for marketers! The world turned more digital this year than ever before, and that has created definite challenges and opportunities. For those of us in the programmatic space,...
Case StudiesSuccess stories …
Client Case Study
Macif Drives 46%
Client Case Study
Cabify Increases App Downloads by 50% with Zemanta
Client Case Study