Zemanta | Programmatic Native DSP

Zemanta:The Native DSP

Stunningly Intelligent Native Ad Technology.

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Native Content Distribution

Discover why tech-forward digital media agencies use Zemanta to power their programmatic-native content marketing.

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Native Video Advertising

Experience the difference the native video brings: relevant audience, at scale, engaged.

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Native Conversion Marketing

Optimize for ROAS and meet your advertising objectives. See why native matters.

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Native Mobile App Advertising

Forget botnet riddled ad networks and ad fraud. Unlock the potential of transparent native mobile DSP.

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One native platform, two access points.

Zemanta Dashboard

Manage every aspect of your digital native media buying from one simple dashboard. Clean, elegant and super fast.

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Zemanta API

Connect. Sync. Automate. Zemanta API allows you to master all native media buying from your internal system.

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Zemanta has been an excellent partner that has allowed us to not just bring in an audience at scale, but actually move the needle on our clients’ business goals. We have continued to bring client after client onto their platform as they have continued to hit goals across a wide range of categories. I absolutely see them as an essential partner going forward in any of our content marketing efforts.

Alec Painter Associate Director, Content Marketing, Empower Media Marketing

Latest blog posts

How Zemanta Avoided Fraudulent 301 Media Traffic

by Andraz Tori | Oct 18, 2017 | Events, Media

Three years ago (in November 2014) our anti-fraud efforts at Zemanta flagged a set of sites with statistics that were too good to be true — lots of pageviews, lots of clicks, and low CPC. But those same sites also had low engagement after the click and virtually no...

Outbrain acquires Zemanta

by Bostjan Spetic | Jul 25, 2017 | Events, Media

Zemanta is proud to announce it is getting acquired by Outbrain. The best native DSP is joining the best discovery, to carry online advertising into a new era without interruptive ads, and a business model that works for the publishers rather than against them....

Updates to scheduled reports

by Gasper Setinc | Apr 25, 2017 | Product news

We recently rebuilt scheduled reports from the ground up. Previous system was limited both in terms of maximum file size and complexity of report. With the changes in place you will be able to generate much more complex reports with practically unlimited amounts of...

Zemanta is Outbrain’s only official DSP partner

by Bostjan Spetic | Nov 15, 2016 | Content Distribution, Content Marketing, Partners

As our CTO in charge of supply, Andraz put it:
“We’ve been one of the first to utilize Outbrain API and it is great to see Outbrain creating a whole ecosystem around it. Outbrain Partner Network is a well-rounded collection of services that marketer can use to amplify their content efforts efficiently and at scale.”

What programmatic advertising should learn from US elections

by Bostjan Spetic | Nov 10, 2016 | Programmatic Native

Collective failure of polling industry to predict the outcome in this presidential elections is shocking. A lot of money goes into methodology of collecting data and analyzing that data to predict outcomes. This is surprisingly similar to what is going on in online advertising tech lately.

The problem of clickbait in related articles

by Bostjan Spetic | Nov 3, 2016 | Content Distribution, Programmatic Native

Some native ads are sub-par and intentionally misleading. The networks need to do a better job of not allowing these types of advertisements. Publishers are right to demand that from the networks. Agencies need to educate their clients rather than blindly chase click-through rates. But this is all a symptom of something else.