Demand-side
Platform
Built for
Engagement and
Performance
What We Offer
Zemanta is the world’s first multi-channel demand-side platform built for engagement and performance.
We specialize in outcomes and post-click behavior optimization.
We have a great team of experts to help you every step on your way to successful programmatic campaigns.
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Our product, Zemanta, is built entirely around the idea of helping advertisers generate outcomes – whether visits, views, leads, or conversions – all from their programmatic advertising campaigns.
We exist to fundamentally improve the overall online advertising experience in ways that make consumers truly want to interact with advertising.
How We Do It
Zemanta helps advertisers break free from reach and frequency metrics.
Using AI and machine learning Zemanta determines which publishers/platforms, placements and creatives lead to the right users engaging with your ads and websites to deliver desired outcomes and return on ad spend.
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Through advanced AI and automation, Zemanta empowers advertisers to buy advertising that is optimized for outcomes, making the most of every advertising dollar spent across display, video and native
placements on the open web.
Our dedicated team provides our clients with guidance and expert tips & tricks that superpower their programmatic advertising campaigns.
What Sets Us Apart
Zemanta was originally built on a foundation of context and semantics. It doesn’t depend on the third-party cookies or audience targeting.
We bid differently. On each impression based on AI-predicted outcomes. We determine the value of each impression for each advertiser, campaign & creative type and bid that amount – we don’t just bid the inputted value.
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In addition to our industry-leading bidder, Zemanta incorporates your web analytics data into the Zemanta platform, its automated campaign management and bidder. So, unlike other DSPs, we offer seamless Google Analytics and Adobe Analytics integration. This allows you to bid using goals like Cost per Minute on Site (Time on Site).
Our solution can target audiences and impressions like other DSPs, but as the world moves away from those approaches we are positioned to help advertisers survive and thrive.
Trusted by Brands & Agencies
Worldwide
What our customers say about us
Our loyal customers
“I am continually impressed with Zemanta as they listen to users’ needs and regularly add intuitive, useful features to the platform. This helps my team save time running effective campaigns that yield results. Zemanta is one of the top performance-oriented programmatic platforms to be highly considered!”
– Sankara Narayanan · Operations Manager, KBR Digital NZ
“Zemanta is just a great platform. The bidding algorithm is extremely good. As we do not need to manually bid, it cuts down a lot of time. I don’t know any other platform like this out there.”
– Billy Clarke · System1, a global marketing research and effectiveness company
“Zemanta is constantly improving the platform and every new feature makes it so much easier to optimize our campaigns daily. From the Creative library to the Zemanta pixel helper plugin, the power to strengthen our campaign performance is at our fingertips. The tools and the awesome people behind the platform take the guesswork out of ad buying.”
– Michael Brenner · Marketing Insider Group
“We are very impressed with the continuous development and improvement of the Zemanta platform. Fast campaign set-up, a wide range of targeting possibilities, bidding algorithms and access to multiple placements all allow us to run effective native and display campaigns. The new Zemanta Pixel brings all the metrics we need in one place, and will enable us to better optimise campaigns and provide tangible benefits to our clients. Thanks to all these improvements, we have observed an increase in the quality of delivered traffic and an increase in conversion rates.”
– Sabina Smołka · Head of Programmatic, INIS Digitree Group
Go Beyond the CPM
Platform
Zemanta’s self-serve programmatic advertising management platform is a straightforward yet powerful answer to the complexity of today’s digital media buying.
It allows advertisers to centralize all their digital media buying and adapt their creatives from one single platform across native, video and display on multiple devices.
Zemanta offers some of the most advanced features in the industry to empower you and your teams to deliver successful end-to-end programmatic campaigns.
Our advanced AI and automation features accurately predict your CTR to minimize CPC, enabling you to acquire traffic in the most cost-effective way possible.
0.36%
Avg. CTR
$ 0.10
Avg. CPC
$ 0.35
Avg. CPM
8 trillion
Number of Auctions
Inventory Planning is a tool that helps you plan your Zemanta campaigns by showing you the potential reach and cost of your targeting ideas accessing extensive and granular data.
Reach. Engage. Convert.
Omnichannel
Native
Leverage the power of Native advertising with a targeted, non-interruptive and highly engaging ad experience across more than 50 native ad exchanges.
Display
Apply a performance layer to your Display strategy by going beyond reach and frequency. Get your Display ads in front of engaged customers ready to take action.
Video
Maximize awareness and strengthen your brand identity by reaching attentive and qualified customers with eye-catching and immersive Video ads.
Access the World’s Most Premium Publishers & SSPs
Supply Partners
With direct access to 50+ native, video and display networks across all devices, Zemanta offers unparalleled scale on the world’s most premium publishers and SSPs.
Blog Posts & Updates
Latest news
Great Customer Success and Growth Teams Make Happy Clients
Happy employees make happy clients! Zemanta is unique for many reasons. We take great pride in our product, our history, and our company’s culture. As we like to say: “We had a vision. We built it.” This statement goes beyond the innovative product we have. As the...
Programmatic lessons from the first real-life event in a long time
Learnings from Ashton’s Programmatic Summits in Melbourne and Sydney I walked into the room filled with hundreds of industry professionals, nervous and excited to be attending a live, in-person event after 2 years of restrictions. Ashton’s Programmatic Summits did not...
What Advertisers Need To Know about App Tracking Transparency
What was old is new again? Contextual as a response to App Tracking Transparency With online users increasingly concerned about their privacy, and governments following the public debate, consumer technology is rationally shifting towards a less user-tracked future....
Case Studies
Success stories …
Insurance
Client Case Study
Macif Drives 46%
Greater Engagement
with Zemanta
Technology
Client Case Study
Cabify Increases App Downloads by 50% with Zemanta
News Publisher
Client Case Study