Demand-side
Platform
Built for
Performance

What We Offer

Zemanta offers Zemanta One (Z1), the world’s first multi-channel demand-side platform built for performance.

We specialize in outcomes and post-click behavior optimization.

We have a great team of experts to help you every step on your way to successful programmatic campaigns.

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Our product, Zemanta One, is built entirely around the idea of helping advertisers generate outcomes – whether visits, views, leads, or conversions – all from their programmatic advertising campaigns.

We exist to fundamentally improve the overall online advertising experience in ways that make consumers truly want to interact with advertising.

How We Do It

Zemanta helps advertisers break free from reach and frequency metrics.

Zemanta One, using AI and machine learning, determines which publishers/platforms, placements and creatives lead to the right users engaging with your ads and websites to deliver desired outcomes and return on ad spend. 

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Through advanced AI and automation, Zemanta One empowers advertisers to buy advertising that is optimized for outcomes, making the most of every advertising dollar spent across display, video and native placements on the open web.

Our dedicated team provides Z1 users with guidance and expert tips & tricks that superpower their programmatic advertising campaigns. 

 

What Sets Us Apart

Zemanta One was originally built on a foundation of context and semantics. It doesn’t depend on the third-party cookies or audience targeting. 

We bid differently. On each impression based on AI-predicted outcomes. We determine the value of each impression for each advertiser, campaign & creative type and bid that amount – we don’t just bid the inputted value.

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In addition to our industry-leading bidder, Zemanta One incorporates your web analytics data into the Z1 platform, its automated campaign management and bidder. So, unlike other DSPs, we offer seamless Google Analytics and Adobe Analytics integration. This allows you to bid using goals like Cost per Minute on Site (Time on Site).

Our solution can target audiences and impressions like other DSPs, but as the world moves away from those approaches we are positioned to help advertisers survive and thrive.

 

Programmatic Ad Technology Built for Engagement

Trusted by Brands & Agencies

Worldwide

Go Beyond the CPM

Platform

Zemanta’s self-serve programmatic advertising management platform – Zemanta One – is a straightforward yet powerful answer to the complexity of today’s digital media buying.

It allows advertisers to centralize all their digital media buying and adapt their creatives from one single platform across native, video and display on multiple devices.

Zemanta One offers some of the most advanced features in the industry to empower you and your teams to deliver successful end-to-end programmatic campaigns.

Our advanced AI and automation features accurately predict your CTR to minimize CPC, enabling you to acquire traffic in the most cost-effective way possible.

0.36%

Avg. CTR

$ 0.10

Avg. CPC

$ 0.35

Avg. CPM

8 trillion

Number of Auctions

Inventory Planning is a tool that helps you plan your Z1 campaigns by showing you the potential reach and cost of your targeting ideas accessing extensive and granular data.

Reach. Engage. Convert.

Omnichannel

Native

Leverage the power of Native advertising with a targeted, non-interruptive and highly engaging ad experience across more than 50 native ad exchanges.

Display

Apply a performance layer to your Display strategy by going beyond reach and frequency. Get your Display ads in front of engaged customers ready to take action.

Video

Maximize awareness and strengthen your brand identity by reaching attentive and qualified customers with eye-catching and immersive Video ads.

Access the World’s Most Premium Publishers & SSPs

Supply Partners

With direct access to 50+ native, video and display networks across all devices, Zemanta offers unparalleled scale on the world’s most premium publishers and SSPs.

What our customers say about us

Our loyal customers

“I am continually impressed with Zemanta as they listen to users’ needs and regularly add intuitive, useful features to the platform. This helps my team save time running effective campaigns that yield results. Zemanta One is one of the top performance-oriented programmatic platforms to be highly considered!”

Sankara Narayanan · Operations Manager, KBR Digital NZ

“Zemanta One is just a great platform. The bidding algorithm is extremely good. As we do not need to manually bid, it cuts down a lot of time. I don’t know any other platform like this out there.”

Billy Clarke · System1, a global marketing research and effectiveness company

“Zemanta is constantly improving the platform and every new feature makes it so much easier to optimize our campaigns daily. From the Creative library to the Zemanta pixel helper plugin, the power to strengthen our campaign performance is at our fingertips. The tools and the awesome people behind the platform take the guesswork out of ad buying.”

Michael Brenner · Marketing Insider Group

“We are very impressed with the continuous development and improvement of the Zemanta One platform. Fast campaign set-up, a wide range of targeting possibilities, bidding algorithms and access to multiple placements all allow us to run effective native and display campaigns. The new Zemanta Pixel brings all the metrics we need in one place, and will enable us to better optimise campaigns and provide tangible benefits to our clients. Thanks to all these improvements, we have observed an increase in the quality of delivered traffic and an increase in conversion rates.”

– Sabina Smołka · Head of Programmatic, INIS Digitree Group

Blog Posts & Updates

Latest news

Great Customer Success and Growth Teams Make Happy Clients

Happy employees make happy clients! Zemanta is unique for many reasons. We take great pride in our product, our history, and our company’s culture. ​​ As we like to say: “We had a vision. We built it.” This statement goes beyond the innovative product we have. As the...

Programmatic lessons from the first real-life event in a long time

Learnings from Ashton’s Programmatic Summits in Melbourne and Sydney I walked into the room filled with hundreds of industry professionals, nervous and excited to be attending a live, in-person event after 2 years of restrictions. Ashton’s Programmatic Summits did not...

What Advertisers Need To Know about App Tracking Transparency

What was old is new again? Contextual as a response to App Tracking Transparency With online users increasingly concerned about their privacy, and governments following the public debate, consumer technology is rationally shifting towards a less user-tracked future....

Case Studies

Success stories …

Insurance

Client Case Study

Macif Drives 46%
Greater Engagement
with Zemanta

Technology

Client Case Study

Cabify Increases App Downloads by 50% with Zemanta

News Publisher

Client Case Study

Zemanta reaches
highest user retention
for Verizon Media