Native Video Advertising
Experience the difference the native video brings: relevant audience, at scale, engaged.
| Display | Native | |
|---|---|---|
| Video duration | 15s and 30s | Unlimited |
| Video ad placement | Instream | Outstream, Infeed |
| User interaction | Autoplay | Click-to-play / Autoplay |
Native advertising allows publishers to better tailor the look and feel of the ads to their site or app. This creates a superior user experience which results in higher ad engagement.
Native video allows for much longer video formats that were previously not possible. Advertisers can now capitalize on existing long form brand video assets, that previously couldn’t be shown using advertising units.
Click-to-play native video formats enable advertisers to display the video only to users who have expressed interest in the product. This yields a much higher engagement rates than what was possible in display video advertising.
Video optimization
Define your video goal and have Zemanta bid optimization system find the best inventory. Supported goals include CPV, CPCV and % of video watched.
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Advanced video inventory buying
Auto-play or click-to-play? Outstream or in-feed? It’s your call. Buy video inventory that suits your campaign objective best.
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Powerful reports
Breakdown on video specific inventory attributes and understand what drives performance. Have your reports delivered to your inbox.
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VAST support
Want to measure video statistics with your own ad server? No problem! Hand us over your video VAST tags and we’ll make sure your statistics fly to you in real-time.
