Maximize ROI. Minimize Effort.
Zemanta offers unified campaign tracking, impression-level decisioning-making abilities and integrations with first and third party data platforms to help you meet your native advertising objectives.
Upload and manage thousands of content ads within a single library. Zemanta dynamically formats your content for every native ad unit.
Seamlessly manage CPC bids, daily budget allocation and blacklist publishers across multiple campaigns through a single interface.
Get direct access to 25+ social, native, mobile and discovery networks Zemanta has unparalleled reach and scale.
Improved visibility across channels. With a single insertion order, manage budgets across 25+ sources in real time.
Built-in impression, click and conversion tracking. Zemanta can also work hand-in-hand with third party tracking and verification technologies.
Real-time analytics let you identify and act on top-performing content, networks and publishers.
Create custom audiences or integrate first and third party data via our partnerships with Liveramp and BlueKai.
Dynamic Bid Optimization
Whether you need to drive engagement or conversion, spend with confidence knowing that Zemanta has bidding algorithms designed for every marketing objective.
Zemanta’s proprietary technology is combined with a partnership with Distil Networks to protect marketers from fraudulent inventory.
Intelligent Campaign Automation with Autopilot
Save time and maximize efficiency with the first AI-powered campaign management solution designed for native.
- Every nanosecond Autopilot analyzes each ad impression and calculates its ability to contribute toward your goals using 200+ attributes.
- Autopilot dynamically adjusts CPC bids and allocates budgets between networks based on performance against your goal.
- Autopilot sends a morning coffee report each day with a summary of the optimizations performance over the past 24 hours.