May 5th 2021 – New Media source release – popIn, AppNexus Display, StartApp

We are happy to let you know we have released new media sources: popIn Discovery, (StartApp), and AppNexus Display!

  • popIn Discovery is the largest native ad platform in Japan, developed with the motto of increasing the value of web media and proving it. It is introduced into more than 900 web media including newspapers, publishers, and news agencies. Formats supported are advertorials, videos, images and others. Check the inventory planning here.
  • (formerly StartApp) has direct integration with one million mobile apps and provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviours, identify new opportunities and fuel strategic business decisions. You can take a closer look at their inventory here.

In addition to AppNexus, we have added AppNexus Display to our portfolio of media sources, so you can have even more display placements at your disposal. Check out our planning tool to take a closer look into the newly available inventory.

May 25th 2021 – Expand campaign easily on native-to-display reach

You have spoken and we have listened and implemented the changes into Zemanta dashboard so you can easily expand the reach of your campaigns.

As a Zemanta marketer you are now able to expand the campaign media source easily from native to display reach. There is a tick box within the Publishers & placements targeting in the ad group settings which says Have your native ads served within display placements. The box is preselected so that by default you are also running on display inventory in addition to traditional native placements. Below and next to the checkbox, we offer a brief explanation of what it means when this box is selected. The tick box will only be shown when you select Native campaign type. The checkbox is visible in both new ad group creation and existing ad groups.

​For more clarity and additional information on display inventory for native campaigns, please check this Help page.

If you do not want your ad groups to run on any display placements, or if you have any questions, please reach out to your account manager.