by Jerneja Lovenjak | Jun 24, 2020 | Product news
Looking to dive deeper into your campaign’s performance? Here at Zemanta, we are committed to helping marketers achieve the highest and best ROI for their advertising campaigns by giving them the best insights for their business. As part of this...
by Jerneja Lovenjak | Dec 12, 2019 | Content Distribution
CPA campaigns can be a tough nut to crack! Don’t worry though, we got you covered. We’ve collected our top tips and tricks to help you tackle your next CPA campaign. To make things easier, we’ve collected all the information in a downloadable document that you...
by Jerneja Lovenjak | Dec 5, 2019 | Product news
At Zemanta, we pride ourselves on transparency and the ability to provide our clients with tools that help them reach and target inventory that is most relevant to their campaigns. That is why we are happy to announce that we recently released a set of tools that...
by Jerneja Lovenjak | Oct 9, 2019 | Content Distribution
In programmatic advertising, we know the number of steps and parameters needed to set up a campaign can be overwhelming. That’s why we’ve created a list which covers all the components that are a crucial part of every campaign. We’ve also included some practical...
by Jerneja Lovenjak | Oct 8, 2019 | Product news
We’ve added a new reporting capability to the Zemanta dashboard that will make performance analysis even easier – view-through conversions! View-through conversion tracking enables you to have a more comprehensive understanding of which content ads, media...
