Power of Links to Related Posts and Articles - Connecting The Dots
As you interconnect your blog posts and add links to related articles, the results will lead to improved SEO rankings and additional traffic …
- As you write new blog posts add links to your previous posts whenever they are contextually relevant.
- Also, by creating either a running series or a multi-part series, you will be able to daisy chain link the posts together so that you can drive visitors from the latest post right back to the original post of the series.
- As you interconnect your blog posts, the results will lead to improved SEO rankings and additional traffic.
- In addition to SEO advantages, you will also provide a richer experience for your readers and extend the amount of time that they spend on your blog.
- By sending traffic to external blog posts, you are establishing a relationship with original blogs and at some point they may reciprocate and link to one of your posts.
What is the power of related articles in blog post?
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We find that posts with related articles at the bottom tend to get shared more and tend to keep people on our site longer, especially if some of the related articles are our own. If someone is reading your content because they're interested in the topic (which is usually the case), then providing them with 4 or 5 links to related posts is likely to result in them opening up a couple new tabs to read those posts, too. That's powerful for any publisher.
Shane Snow - contently.com
Shane Snow is Co-Founder of Contently, a NYC based startups that connects brands with great writers.
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When I add a related article link from one of my fellow bloggers or a site I trust, I’m thanking them for their work by providing a valuable reference link back to their site which only helps them establish more credibility with Google in the long run.
Todd Lohenry - e1evation.com
Todd Lohenry runs e1evation, a small dynamic consultancy agency that helps small businesses take full advantage of social media.
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Showing your readers that you fully understand a topic and have done research on it, beyond choosing a catchy title is a way to impart to them the value of your hard work. Links designated as related to a post in their own area of a blogpost can also highlight difference in a blogger perspective.
Kris Smith - croncast.com
Developer and strategist that works in the gap between the IT department and the executive team within an organization to foster the usage of innovative technologies and strategies through R&D, development, QA and in production.
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Makes your blog sticky, and keeps interest lever higher with additional related articles, this is also why proper categories are critical.
Tim Moore - crushiq.com
Tim Moore is CEO and Founder of CrushIQ. He and his team organize an amazing regional conference that helps organizations leverage social media.