CPA & ROAS optimization
Don’t just optimize on conversions, optimize on conversion value with ROAS optimization.
Advanced creative managment
Upload thousands of products seamlesly in a single CSV and let our optimizer find the best performants.
Aim for engagement,
Take advantage of the first native DSP to offer engagement and ROAS optimization. Unleash the power of our proprietary algorithms coupled with first and third party data that generate unparalleled performance.
Track all performance parameters in one unified dashboard. Zemanta couples standard tracking parameters with on-site engagement metrics to give you a holistic overview of your campaign.
Dynamic Bid Optimization
Whether you need to drive engagement or conversion, spend with confidence knowing that Zemanta has bidding algorithms designed for every marketing objective.
Measure performance on per publisher basis. Use publisher groups to whitelist or blacklist publishers across your ad groups, campaigns or accounts.
Real-time analytics let you identify and act on top-performing ads, networks and publishers.
Built-in impression, click and conversion tracking. Zemanta can also work hand-in-hand with third party tracking and verification technologies.
Target based on audience segments available from our DMP partners like BlueKai, Liveramp and Lotame and others. Create custom audiences from your first party data and use them to target your campaigns.