Is blogging still relevant?
With the popularity of Facebook, Twitter and microblogging sites like Tumblr, one might wonder …
Of course it is STILL RELEVANT!
Here's why:
- Writing a blog provides an opportunity to establish yourself as thought leader. On your blog, you can share your expertise and know-how with your audience.
- A blog can be a basis of your social media strategy. A blog provides you with a flexible platform that can be easily connected to other channels to drive traffic both in and out of your blog posts. Since there are less limitations on the size and format of content you can provide a greater context than you are able to do on Facebook or Twitter.
- Blog content has a longer shelf life. Unlike content on Facebook and Twitter that only appears for a few minutes or hours, blog posts can continue to bring in traffic even days, weeks and months after they are published.
- A blog can serve as an alternative to a web site. If you are thinking of establishing a web presence for your organization, a business blog may be a more palatable, cheaper alternative than a full blown website.
We asked some of our friends in the blogosphere on why they thought blogging was still relevant.
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Blogging is absolutely still relevant, and more important than ever as part of a cohesive content strategy. Social media sites like Facebook and Instagram are all spokes that should ideally lead back to your own brand. Blogs are one of the best ways to create a central hub to which all your social media spokes lead. Great content is the backbone of social media, and you need somewhere to house your content. That most often takes the form of a blog.
Shane Snow - contently.com
Shane Snow is Co-Founder of Contently, a NYC based startups that connects brands with great writers.
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Blogging is just a tool. That said, it can be a powerful tool for your overall marketing, and can possibly be the center of your content marketing process. Blogs with compelling and relevant content are the basis for any great social media program. According to the latest research from the Content Marketing Institute, 65% of all b2b companies now leverage blogs.
Joe Pulizzi - blog.junta42.com
Joe Pulizzi is founder of Content Marketing Institute and Junta42 and writes one of the most popular content marketing blogs.
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Those who think blogging is not relevant to their business are missing the basic value proposition. Less than 1% of blogs out there that are 'high volume' blogs. For everyone else, it's about transparency, authenticity and sharing. Buying decisions are based on trust. Write content that helps people understand you and/or your business better. Make it good enough that they'll want to share it. Then you have something.
Alan Berkson - intelligistgroup.com
Alan Berkson is principal at Intelligist Group and blogs at his blog, the Intelligent Catalyst and occasionally contributes to Zemanta Blog.
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While Facebook, Google+, LinkedIn and Twitter are all valuable business tools, I believe you MUST own your primary ‘residence’ on the internet. Would you build your new home on rented land? Neither should you build your main internet presence on a Facebook page. Facebook can and will and does change the rules at any time. My advice? ‘Hold on loosely‘ to tools like Facebook and aggressively use blogging as a means of establishing your thought leadership position.
Todd Lohenry - e1evation.com
Todd Lohenry runs e1evation, a small dynamic consultancy agency that helps small businesses take full advantage of social media.
Next : Linking out is good for you!
Blogging is absolutely still relevant, and more important than ever as part of a cohesive content strategy. Social media sites like Facebook and Instagram are all spokes that should ideally lead back to your own brand. Blogs are one of the best ways to create a central hub to which all your social media spokes lead. Great content is the backbone of social media, and you need somewhere to house your content. That most often takes the form of a blog.
Shane Snow - contently.com
Shane Snow is Co-Founder of Contently, a NYC based startups that connects brands with great writers.
Blogging is just a tool. That said, it can be a powerful tool for your overall marketing, and can possibly be the center of your content marketing process. Blogs with compelling and relevant content are the basis for any great social media program. According to the latest research from the Content Marketing Institute, 65% of all b2b companies now leverage blogs.
Joe Pulizzi - blog.junta42.com
Joe Pulizzi is founder of Content Marketing Institute and Junta42 and writes one of the most popular content marketing blogs.
Those who think blogging is not relevant to their business are missing the basic value proposition. Less than 1% of blogs out there that are 'high volume' blogs. For everyone else, it's about transparency, authenticity and sharing. Buying decisions are based on trust. Write content that helps people understand you and/or your business better. Make it good enough that they'll want to share it. Then you have something.
Alan Berkson - intelligistgroup.com
Alan Berkson is principal at Intelligist Group and blogs at his blog, the Intelligent Catalyst and occasionally contributes to Zemanta Blog.
While Facebook, Google+, LinkedIn and Twitter are all valuable business tools, I believe you MUST own your primary ‘residence’ on the internet. Would you build your new home on rented land? Neither should you build your main internet presence on a Facebook page. Facebook can and will and does change the rules at any time. My advice? ‘Hold on loosely‘ to tools like Facebook and aggressively use blogging as a means of establishing your thought leadership position.
Todd Lohenry - e1evation.com
Todd Lohenry runs e1evation, a small dynamic consultancy agency that helps small businesses take full advantage of social media.