The Rise of Content Ads

Our CEO, Todd Sawicki, presented at the Digiday Summit this spring about the rise of content ads. At Zemanta, we're firm believers in using content to drive business goals. With the adoption of content marketing across Fortune 500 brands and leading digital agencies, marketers now need a scaleable and effective way to distribute all of their content. Enter content ads.

In his talk Todd covers the following topics:

  • The definition of content ads and how they are different from native ads.
  • The evolution of the content ad ecosystem and how programmatic will play a role
  • What advertisers want from content ads
  • Evolution of Zemanta‘s business as a Content DSP
  • How online publishers can support with content ads
  • How standards will evolve for content ads